| INFORMATION |
| Published : |
Jun 06, 2008 |
| Length : |
13 |
| Type : |
White Paper |
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| Overview : |
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Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program. |
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