| INFORMATION |
| Published : |
Jan 22, 2007 |
| Length : |
2 |
| Type : |
Presentation |
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| Overview : |
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This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists. |
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