| INFORMATION |
| Published : |
May 20, 2008 |
| Length : |
2 |
| Type : |
Case Study |
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| Overview : |
To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
To address customers’ growing demand for convenience and control, First National Bank (FNB) teamed up with mobile messaging carrier Clickatell to expand FNB’s inContact service. The resulting solution combined FNB’s text-based banking alert service and Clickatell’s mobile messaging gateway, a state-of-the-art Short Message Service (SMS) messaging platform with global coverage. Using the solution, FNB not only improved customer service and satisfaction, but also reduced costs and fraud - with minimal investment of time and resources. |
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