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This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry. After reading this white paper, the user will be equipped with the knowledge to take a strategic approach to exploring the potential for inp0game marketing opportunities for their brands. |
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