The primary objective of Continental Warranty’s existing search advertising efforts was to generate leads by offering free auto warranty quotes on its landing page. By the Spring of 2007 however, Continental Warranty had hit a plateau in the lead capture rate of its paid search campaigns. At the time, the company was averaging 700 web leads per week from 20,000 keyword phrases and was facing serious difficulties increasing its lead volume.
The company selected magnify360 to:
- Increase the lead volume
- Improve the lead quality
- Better understand its target audiences
The project initiated as a 3-month pilot, utilizing only 25% of Continental Warranty’s paid search traffic, but quickly expanded when the results exceeded the client’s expectations. Read more in this case study. |
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