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Improve Your Open Rates for Acquisition Email

AcquireWeb
By : AcquireWeb
INFORMATION
Published : Apr 07, 2008
Length : 2
Type : Presentation
 
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Overview :
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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Conversion Analysis , Deliverability , Email Marketing
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