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This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel. It examines the results of the campaign, which for the second consecutive year this multi-touch email strategy succeeded in providing a significantly positive ROI, and demonstrates that not including marketing to past participants email had the lowest cost to acquire of all marketing channels when viewed independently. Download this case study now to learn more. |
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