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Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser

AcquireWeb
By : AcquireWeb
INFORMATION
Published : Apr 07, 2008
Length : 1
Type : Case Study
 
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Overview :
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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Deliverability , Email Marketing , Search Marketing
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