| INFORMATION |
| Published : |
Jan 20, 2008 |
| Length : |
15 |
| Type : |
White Paper |
|
| |
|
|
|
| Overview : |
Each year the holiday shopping season represents the single most important customer acquisition opportunity for the majority of retailers, both online and offline. The double-digit growth rates in online traffic during the holidays have continued to garner significant attention from both marketers and the media, driving marketing dollars and consumer spending to the channel. Competitive intelligence becomes increasingly important during this critical period to understand what strategies have worked in the past.
This report will summarize several key online retail activities during the 2007 holiday season, including:
- Overall traffic trends using the Hitwise Retail Index
- Sources of traffic to the Hitwise Retail Index
- Search activity on the season’s most popular products
|
|
RSS
