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Every holiday season, consumers research potential gift purchases online – comparing products, checking prices and confirming availability. Comparison shopping websites are great tools to empower consumers to quickly complete all of these activities on one website. Historically, comparison shopping websites experience a peak in visits from November through January; however, this year visits to comparison shopping websites have already started increasing several weeks in advance of the traditional trend. This Research note features insights into what’s happening this season among these increasingly popular shopping tools. |
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