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Ensuring that marketing budget is being spent directly on the right audience for your offering is important. Understanding the online habits of consumers and your potential customers ensures these marketing campaigns are effective. Using the Experian Mosaic lifestyle classifications and insights and cross-referencing these with timely Hitwise data gathered directly from Internet service providers (ISPs) paints a rich picture of the online consumer. The purpose of this report is to understand the online behaviour of the fourth largest and most affluent Mosaic Lifestyle group, Symbols of Success, and explore opportunities to engage this audience. This report will highlight the websites and online industries that capture the largest percentage of traffic from this group and illustrate the correlation between offline habits and online behaviour. |
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