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Christmas is the busiest time of year for the vast majority of retailers, both online and offline. The yearly growth in online traffic over Christmas has continued to garner signifi cant attention from marketers and the media, driving both marketing and consumer spend to the channel. Competitive intelligence becomes increasingly important during this critical period, in order to understand what strategies have worked in the past. The insights within this report are sourced from the information contained in the Hitwise UK service, and are specifically based on UK Internet usage. |
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