The Impact of Social Networking in the UK

Social networking cemented its status as a bona fide Internet phenomenon in 2007. The question for businesses taking a long, hard look at this trend is whether its growth is sustainable, and if so, how can it really support through-the-line marketing?

This White Paper looks at the key social networking learnings from 2007 and the trends that are most likely to play out in 2008 within the United Kingdom.