Integrated Sales and Marketing for Consumer Products Companies

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Integrated Sales and Marketing for Consumer Products Companies
By : SAP America, Inc.

INFORMATION
Published :	Jun 13, 2007
Length :	16
Type :	White Paper

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Overview :

Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing approach. For printed copies of the SAP Insight, see the U.S. Collateral Catalog on mySAP SRM.

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Branding , CRM And Sales Tools , Emerging Marketing , Website Analytics

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