Do You Need Integrated Marketing? - DMNews Whitepapers

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Do You Need Integrated Marketing?
By : SAP America, Inc.

INFORMATION
Published :	Sep 14, 2007
Length :	3
Type :	White Paper

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Overview :

Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.

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