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The Retail Marketer's Playbook: Your 180-Day Email Marketing Game Plan with Top 5 Plays

Responsys
By : Responsys
INFORMATION
Published : Mar 20, 2008
Length : 17
Type : White Paper
 
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Overview :
Retailers, it's time to rethink your email marketing game plan. Today's typical retailer still relies on high-volume, low-relevance email campaigns to generate revenue. But this "batch-and-blast" approach fails to deliver a "best-in-class" customer experience that can build real, long-term value.
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Email Marketing , Newsletter Design
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