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10 Reasons Why Satisfaction Surveys Don't Fail

iPerceptions
By : iPerceptions
INFORMATION
Published : Oct 05, 2007
Length : 12
Type : White Paper
 
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Overview :

A response to Chapter 5 (Why Satisfaction Surveys Fail), of Fred Reicheld's "The Ultimate Question", this white paper clearly illustrates the importance of tuning into the voice of the customer.

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Loyalty And Retention , User-Centered Design
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