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This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have heard about “modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. Read this paper to get a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your entertainment brand. |
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