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Pharmaceutical Social Media Marketing: Risks and Regulatory Issues

Cymfony
By : Cymfony
INFORMATION
Published : Sep 13, 2007
Length : 27
Type : White Paper
 
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Overview :
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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Blog Marketing , Emerging Marketing , Microsites , Podcast Marketing , Social Networking
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