Measure What Matters: Defining KPIs and Driving Business Performance

The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. That said, without a clear strategy to “measure what matters” - and a powerful analytics tool to help you turn that information into answers - your Web analytics initiatives will quickly drown in a sea of data.

So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.