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Measure What Matters: Defining KPIs and Driving Business Performance

Omniture
By : Omniture
INFORMATION
Published : Jun 27, 2007
Length : 8
Type : White Paper
 
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Overview :
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
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CRM And Sales Tools , Conversion Analysis , Website Analytics
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