|
Getting an audience is a tremendous challenge for people who use Webinars, physical events or other platforms for the purpose of lead generation. Data collected from thousands of sales and marketing professionals who attended Bulldog Solutions “Beyond the Event” Webinar series in 2005 indicates that more than 40% of those who conduct Webinars for lead generation identify getting an audience as their #1 challenge. This white paper reviews best practices for creating a high-quality audience for your lead-generation initiative. It covers:
- Creating compelling content
- Speaker selection and format
- Event planning and logistics
- Developing effective promotion plans
- Partnering with publishers to increase promotional reach
|
RSS
