| INFORMATION |
| Published : |
Jan 09, 2008 |
| Length : |
45 |
| Type : |
White Paper |
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| Overview : |
Do Chinese users search the Internet differently than North American users? In April of 2007, Enquiro designed and conducted an eye tracking study using Chinese students. Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro sought to answer the following questions:
- Is search interaction unique to different cultures, languages, alphabets and reading patterns?
- Which search engine do Chinese searchers prefer?
- Do Chinese searchers view organic and sponsored listings in the same way that North American searchers do?
Do free MP3 downloads, affinity to a Chinese search engine and the 2002 hijacking and redirection, by the Chinese government, of the Google.cn domain, secure Baidu’s place as the most effective search engine in China? |
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