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Chinese Search Engine Engagement

Enquiro Research
By : Enquiro Research
INFORMATION
Published : Jan 14, 2008
Length : 45
Type : White Paper
 
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Overview :
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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Google , International Marketing , Search Engines , Search Marketing
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