| INFORMATION |
| Published : |
Mar 06, 2006 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
Deliverability really is one area where we marketers have control. Most of the factors that impact deliverability can be directly influenced or managed by the content strategy, frequency, permission, list quality and email infrastructure choices we make.
One area where subscribers have the reins, however, is their personal whitelist. For AOL and other major ISPs, encouraging large numbers of your subscribers to add you to their address book makes the difference between impactful email and an inbox full of broken gifs -- and can help get you to the inbox vs the junk folder. The short answer to "how do I get subscribers to add me, too?!" is ASK prominently, clearly and often.
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