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Driving A Single View of The Customer

Informatica
By : Informatica
INFORMATION
Published : Jan 16, 2007
Length : 14
Type : White Paper
 
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Overview :
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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CRM And Sales Tools , Content Personalization , Website Analytics , Website Development
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