Case Studies for Aggressive Online Behavior Aimed at Large Corporations - DMNews Whitepapers

Whitepapers - DMNews

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

Search the Library

Home>

Case Studies for Aggressive Online Behavior Aimed at Large Corporations
By : Cymfony

INFORMATION
Published :	May 15, 2007
Length :	16
Type :	Case Study

	Download Now
	Save for Later
	Email This Page

Overview :

This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa.

This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.

View All Items By This Company
Browse Related Categories :
Blog Marketing , Branding , Emerging Marketing , Local Marketing , Loyalty And Retention , Viral Marketing

Search the Library

White Papers powered by

Learn about White Paper Lead Generation opportunities

RSS

Other sites from Haymarket Media Inc.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions