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NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold, Cut Costs

By : Clickability, Inc.

Published Date: Apr 29, 2009

In this case study, you'll learn how the Clickability SaaS Content-Management Platform enabled NetApp to roll out 16 global, multi-lingual websites in less than 90 days, and dramatically expand the number of worldwide employees who can update content. With Clickability, NetApp saved a "staggering amount of money" by cutting content management costs, while at the same time enjoying skyrocketing traffic and lead numbers, and over-delivering on business goals.

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The Economic Necessity of Customer Service

By : Art Technology Group, Inc

Published Date: Jan 20, 2009

Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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From Concept to Customer: Winning Web Strategies for Small Business

By : PTC

Published Date: Jul 19, 2007

Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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5 Key Things You Need to Know Before You Buy a Domain Name

By : PTC

Published Date: Feb 13, 2007

The right domain name can mean the difference between success and failure. Find out how to get it right the first time by following five simple steps.
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Join the Content Marketing Revolution: 20 Essential Tips

By : ideaLaunch

Published Date: Apr 06, 2009

What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.
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Going Global with Geolocation: Using Geolocation to Improve Navigation for Users Around the World

By : Quova

Published Date: Jun 04, 2008

In this new white paper by John Yunker (Beyond Borders: Web Globalization Strategies), discover how to boost click-through and conversion rates by showing Web visitors localized content. Learn how to instantly identify Web visitors’ physical locations, automatically redirect them to relevant pages, and significantly reduce your home page abandonment rates. Also: 3 key questions to ask when considering a geolocation solution. Download your copy now.
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