 |
|
Results 1 - 22 of 22 matches |
Sort Results By : Published Date | Title | Company name |
|
|
The Economic Necessity of Customer Service |
|
|
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
Download Now
|
 |
|
|
|
Why Interactive Support Is Essential For Travel eBusiness |
|
|
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
Download Now
|
|
|
|
|
Creating an Email Marketing Plan |
| By : Bronto |
Published Date: Nov 03, 2008 |
|
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
Download Now
|
 |
|
|
|
Engaging Your Subscribers Using Interactive Media in Email |
| By : Bronto |
Published Date: Sep 17, 2008 |
|
When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.
Download Now
|
|
|
|
|
|
|
|
|
|
|
Seven Key Requirements for Personalized Recommendation Services |
|
|
ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement. You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
Download Now
|
 |
|
|
|
|
|
How to Acquire Satisfied and Loyal Online Customers |
|
|
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Download Now
|
 |
|
|
|
|
|
eCommerce 3.0: How eCommerce Becomes a Uniquely Great Experience |
| By : Scene7 |
Published Date: Jan 10, 2007 |
|
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
Download Now
|
 |
|
|
|
Overcoming Three Challenges Facing the Direct Marketer |
|
|
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Download Now
|
 |
|
|
|
Left and Right Brain Marketing |
| By : [x+1] |
Published Date: May 01, 2006 |
|
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
Download Now
|
![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
|
|
|
Behavioral Targeting: Manifestation of Accountability |
| By : [x+1] |
Published Date: May 01, 2006 |
|
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
Download Now
|
|
|
|
|
Five Steps to Achieving Precise Customer Targeting Online |
| By : IDFocus |
Published Date: May 01, 2006 |
|
Today, the online customer touch point is the life's blood for the bulk of consumer-focused companies. In order to maximize a site's performance, it is imperative that the most robust, consumer-centric analytics be applied to the site to ensure the optimal experience for existing customers, as well as prospective ones. Read more about effective targeting now.
Download Now
|
 |
|
|
|
White Paper: Market to Medical Groups |
| By : MGMA |
Published Date: Mar 09, 2009 |
|
Read this white paper from the Medical Group Management Association (MGMA) – the most respected association for the leaders of medical group practices. You’ll learn how you can take advantage of this niche audience and about technologies that these small and medium-sized businesses dedicated to health care need to run smoothly.
Download Now
|
 |
|
|
|
Spam: What Consumers Really Think |
|
|
Your reputation as a sender is dinged every time a customer clicks the "report spam" button-the link certain email software programs provide users to complain when they receive unwanted email. If you get too many complaints, Internet service providers are likely to block messages emanating from your sending IP address. And not just to those who complained, but to everyone on your list.
Download Now
|
 |
|
|
|
How to Drive Sales and Improve the User Experience Using Interactive Conversation |
|
|
When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
Download Now
|
 |
|
|
|
Email Marketing Goes Social |
|
|
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
Download Now
|
|
|
|
|
|
|
7 Ways to Optimize Marketing Projects - Use Customizable Web-Based Software to Your Advantage |
|
|
No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 22 of 22 matches |
Sort Results By : Published Date | Title | Company name |
RSS
