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Home > Website Development > Usability


Usability - A measure of how easy it is for a user to complete a task. In the context of Web pages this concerns how easy it is for a user to find the information they require from a given Web site.

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5 Steps to Building an Online Customer Experience Competency

By : Tealeaf

Published Date: May 09, 2008

While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf gives you insights via their new guide, "Building an Online Customer Experience Competency: Five Steps".
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Bringing Humanity Back to the Web

By : Live Person

Published Date: Nov 16, 2006

In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Growing Opt-in Lists: Turning Web Browsers into Buyers

By : Campaigner

Published Date: Jan 24, 2008

This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists — and turn your Web browsers into buyers.
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Overcoming Three Challenges Facing the Direct Marketer

By : Offermatica

Published Date: Oct 11, 2006

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.

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Understanding and Influencing Online Customer Behavior

By : ForeSee Results

Published Date: May 01, 2006

With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
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