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AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

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Return Conversions; How one Metric can change your Entire Company's Culture

By : Fetchback

Published Date: Aug 28, 2009

Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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Marketing Detox: How to Get Off Google AdWords PPC Crack

By : HubSpot, Inc.

Published Date: Aug 26, 2009

Break Google AdWords Addiction. Too often, businesses get addicted to the Google AdWords PPC Crack and forget that there are other ways to draw traffic and leads to their website.
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