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Customer Relationship Management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information.  Focus on customers value is key to a successful CRM strategy. Different customers have to be treated differently. Variables like customers ranking, actual value and potential value are strategy drivers.

Results 1 - 25 of 173 matches Sort Results By : Published Date | Title | Company name
Integrating Email, CRM, and Web Analytics
By : ExactTarget Published Date: Mar 11, 2010
Whether you're new to integration or a seasoned expert, this whitepaper shows you how to combine email marketing, CRM, and web analytics into a powerful one-to-one marketing machine.
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ExactTarget
Saepio Distributed Marketing Leadership Series: The Enterprise Marketing Management Strategy Guide
By : Saepio Published Date: Feb 19, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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Saepio
Sales 2.0 and Social Media - The Sales Manager's Guide to Next-Generation Prospecting
By : OneSource Published Date: Feb 18, 2010
Technology and improved access to information is making selling both harder, and easier. Our increased "connectedness" offers opportunities for the innovative, insightful, and motivated sales professional to shine. In this white paper we'll talk about what lies beyond Sales 2.0: how to marry the "best of the fundamentals" with sales enablement and social media.
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OneSource
Steps to Strengthen Your Brand Licensing Portfolio
By : Dependable Solutions Published Date: Feb 16, 2010
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
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Dependable Solutions
Live Webinar - How to Maximize Deliverability with your Mailing List
By : Net Atlantic Published Date: Jan 29, 2010
Sign up for Net Atlantic's Webinar on Date: Thursday, March 25, 2009 Time: 2:00PM EST/11:00AM PST (1 Hour)
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Net Atlantic
CMOs Plan for Higher Social Media Measurability in 2010
By : Bazaarvoice Published Date: Dec 17, 2009
Today's CMOs have a wide variety of marketing options, and social media - Facebook, Twitter, and other social networks - is playing a huge role in the new ways brands market. At the same time, results matter more than ever, and many CMOs find the link between social initiatives and measurable business results elusive.
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Bazaarvoice
Get Them Talking: How Growing Participation Chains Will Grow Sales
By : Bazaarvoice Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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Bazaarvoice
Storytelling in the digital age: Driving business with authentic customer stories
By : Bazaarvoice Published Date: Nov 24, 2009
With plummeting ad budgets, a general distrust of advertising, and the power of the personal touch, customer stories give brands a chance to reach untapped consumers with more credibility - through the words of others like them.
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Bazaarvoice
Sales Intelligence: The Secret to Sales Nirvana
By : OneSource Published Date: Nov 20, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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OneSource
Online Marketing Best Practices: Going Beyond the Email Blast to Promote a Rich Customer Experience
By : Aprimo Published Date: Oct 21, 2009
In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes.
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Aprimo
Driving Sales with User-generated Content: How Word of Mouth Impacts Manufacturers Online
By : Bazaarvoice Published Date: Oct 24, 2007
Today's consumer is inundated with advertising. It's so ubiquitous, it becomes ignored. What's more, 75% of people don't believe that companies tell the truth in advertisements, according to Yankelovich, a consumer research company. So, who can speak for a brand and have a real impact? Customers, in their own words.
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Bazaarvoice
2010 Digital Marketer: Benchmark and Trend Report
By : Hitwise Published Date: Mar 04, 2010
The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.
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Hitwise
Holiday Retail Recap 2009
By : Hitwise Published Date: Mar 04, 2010
Learn which retail websites were successful this holiday season and how trends differed this year from years past. This webcast also covers what holiday content and gifts consumers searched and the shifts in audience profiles for the 2009 holiday season.
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Hitwise
Hitwise Credit Card Report
By : Hitwise Published Date: Mar 04, 2010
What is the state of credit card comparison websites? Learn the answer to this question and more with the latest research report from Hitwise. You will learn what types of consumers are shopping around for credit cards, how that is changing and whether more consumers are seeking out store cards or specialty cards.
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Hitwise
Why the Mobile Web is Disappointing End-Users
By : Gomez Published Date: Mar 03, 2010
The mobile web is growing at an unprecedented rate. According to The Nielsen Company web visitors using a mobile device increased from 42.5 million in July 2008 to 56.9 million in July 2009. Due to the increased adoption, faster networks and more capable mobile devices, businesses recognize substantial value and opportunity from the mobile web.
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Gomez
Why Web Performance Matters: Is Your Site Driving Customers Away?
By : Gomez Published Date: Mar 03, 2010
More than ever, your Website's performance matters. The average online shopper expects your pages to load in two seconds or less, down from four seconds in 2006; after three seconds, up to 40% will abandon your site.
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Gomez
When More Website Visitors Hurt Your Business: Are you ready for peak traffic?
By : Gomez Published Date: Mar 03, 2010
A market research study on the impact of poor web performance during peak traffic times on revenue, brand and loyalty.
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Gomez
Top SEO Requirements for E-commerce Sites: Ensuring that Your Products will be Found Online
By : Bloofusion Published Date: Mar 02, 2010
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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Bloofusion
The 2009 Sales Automation Report
By : Jigsaw Published Date: Feb 26, 2010
This report explores how Best-in-Class organizations achieve a higher Return on Investment (ROI) through a fully realized and supported sales automation strategy. The study highlights best practices from 212 organizations using technology, such as Sales Force Automation (SFA) or Customer Relationship Management (CRM), to automate sales activity.
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Jigsaw
It's Not Just About Leads: Sell More by Speaking Your Customer's Language
By : Jigsaw Published Date: Feb 26, 2010
How often does your sales team complain about the leads? Many times the lead is not the problem, rather, it's the story sales is telling, that limits sales growth. Are you speaking your customers' language? No Deals to 10 Deals a week: By speaking the customer's language, your sales team talks to more people and wins more business.
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Jigsaw
Will Tweet for Talent: A User's Guide to Talent Recruitment through Social Media from Careerbuilder
By : CareerBuilder Published Date: Feb 25, 2010
If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.
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CareerBuilder
Call Tracking Simplified
By : Mongoose Metrics Published Date: Feb 19, 2010
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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Mongoose Metrics
Top Five Reasons to Investigate Call Tracking
By : Mongoose Metrics Published Date: Feb 19, 2010
You're spending thousands if not tens of thousands of dollars a month on marketing your website -- not to mention the thousands of dollars you've spent building and maintaining it. This spending is most likely partially influenced by the promise of Internet marketers about the accountability of web marketing.
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Mongoose Metrics
Following up on Business-to-Business Sales Leads - and Turning Them Into Sales Opportunities
By : eMedia Published Date: Feb 18, 2010
Sales' function - its reason for being - is to provide clients with a satisfactory solution to the problem at hand. To help drive this, the post-acquisition follow-up works best when it emphasizes Problem and Solution.
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eMedia
Web Video: Changing the Game for Direct Marketers
By : Flimp Media Published Date: Feb 08, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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Flimp Media
 
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