Whitepapers - DMNews
Search the Library
 
Home >

Website Development

>

CRM And Sales Tools

Customer Relationship Management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information.  Focus on customers value is key to a successful CRM strategy. Different customers have to be treated differently. Variables like customers ranking, actual value and potential value are strategy drivers.

Results 1 - 25 of 61 matches Sort Results By : Published Date | Title | Company name
Winning Budget Battles: Planning, Defending, and Adapting your Marketing Budget
By : Unica Corporation Published Date: May 19, 2009
Justifying and managing the marketing budget has long been a battle for marketers.  Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time.  This paper covers the radical changes impacting the budgeting process and the many challenges created.  Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level.
Download Now
Unica Corporation
Learn how to manage growth of product brands & efficiently manage multiple marketing projects
By : Unica Corporation Published Date: May 08, 2009
Corel is one of the world's top software companies with more than 100 million active users in over 75 countries. Corel manages a broad product portfolio that spans graphics, photo, video and office productivity software with all marketing materials developed in-house and translated into 26 different languages. Learn how Corel manages the successful growth of a portfolio of product brands and their associated marketing projects with improved accountability, visibility, and client satisfaction.
Download Now
Unica Corporation
NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold, Cut Costs
By : Clickability, Inc. Published Date: Apr 29, 2009
In this case study, you'll learn how the Clickability SaaS Content-Management Platform enabled NetApp to roll out 16 global, multi-lingual websites in less than 90 days, and dramatically expand the number of worldwide employees who can update content. With Clickability, NetApp saved a "staggering amount of money" by cutting content management costs, while at the same time enjoying skyrocketing traffic and lead numbers, and over-delivering on business goals.

Download Now
Clickability, Inc.
Live Help: The Power of Click to Call and Click to Chat
By : Art Technology Group, Inc Published Date: Apr 21, 2009
This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. This paper also illustrates how starting with voice-based sales assistance, and adding chat once key learnings are uncovered, is proving to be a highly successful approach to delivering faster ROI and greater long-term success.
Download Now
Art Technology Group, Inc
Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success
By : Clickability, Inc. Published Date: Apr 16, 2009
In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
Download Now
Clickability, Inc.
How Roxy's "style squad" helps keep their brand ahead of the game
By : Vision Critical Published Date: Apr 06, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
Download Now
Vision Critical
Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions
By : Vision Critical Published Date: Mar 26, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
Download Now
Vision Critical
The Economic Necessity of Customer Service
By : Art Technology Group, Inc Published Date: Jan 20, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
Download Now
Art Technology Group, Inc
Why Interactive Support Is Essential For Travel eBusiness
By : Art Technology Group, Inc Published Date: Nov 10, 2008
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
Download Now
Art Technology Group, Inc
Kodak Leveraged an Online Community: Forge Deeper Connections with Customers & Compete in New Market
By : Vision Critical Published Date: Jun 10, 2008
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
Download Now
Vision Critical
Empower Your Consumer Research Department with Predictive Analysis
By : SPSS, Inc. Published Date: Oct 15, 2004
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
Download Now
SPSS, Inc.
Managing Your Contacts: The Business of Personal Relationships
By : BatchBlue Software Published Date: Mar 26, 2009
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.

Download Now
BatchBlue Software
Abducted by Aliens!: And Other Reasons People Unsubscribe
By : SubscriberMail Published Date: Mar 17, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
Download Now
SubscriberMail
Marketing Productivity Redefined
By : Aprimo Published Date: Dec 20, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.

Download Now
Aprimo
Mastering the Customer Experience
By : Alterian Inc Published Date: Nov 24, 2008
In order to master the customer experience one must have the correct insight about that customer, and the easiest way to achieve these results is through analytics.
Download Now
Alterian Inc
10 White Paper Marketing Tips by Larry Chase
By : eMedia Published Date: Sep 19, 2008
White papers are one of the most popular and productive tools for Information Technology marketers to generate B2B sales leads. emedia is proud to offer 10 White Paper Marketing Tips—a white paper on white papers from Larry Chase. Larry has published Web Digest for Marketers since 1994; he has truly pioneered techniques that work well for B2B Lead Generation. Learn more today!

Download Now
eMedia
Delivering the Advantages of SOA to Marketing
By : Aprimo Published Date: Jun 26, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.

Download Now
Aprimo
How to Master Customer Acquisition: On-Demand Lead Scoring
By : TARGUSinfo. Published Date: May 05, 2008
Today's buyers possess a wealth of comparison shopping information. But you can be smarter, too. Learn how you can prioritize your inbound contacts in a split second, applying a wealth of information to instantly convert a prospect to a sale.
Download Now
TARGUSinfo.
MRM For Excellence in Marketing Process Improvement
By : Aprimo Published Date: Mar 11, 2008
Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.

Download Now
Aprimo
Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age
By : Catalyst SF Published Date: Feb 27, 2008
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.
Download Now
Catalyst SF
Video Presentation: The Dawn of a New Industry
By : Fathom SEO. Published Date: Feb 08, 2008
Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
Download Now
Fathom SEO.
Closing the Marketing Credibility Gap
By : Aprimo Published Date: Feb 01, 2008
Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
Download Now
Aprimo
Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2
By : SilverStorm Technologies Published Date: Aug 07, 2007
If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.  This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current  sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,  proven skills and making the number.
Download Now
SilverStorm Technologies
Measure What Matters: Defining KPIs and Driving Business Performance
By : Omniture Published Date: Jun 27, 2007

The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.


Download Now
Omniture
Improving Data Quality with Real-Time Web Services
By : TowerData Published Date: Jun 22, 2007
Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
Download Now
TowerData
 
Results 1 - 25 of 61 matches Sort Results By : Published Date | Title | Company name
Home >

Website Development

>

CRM And Sales Tools

<< Start < Previous 1 2 3 Next > End >>

More Website Development Topics
Usability, Website Navigation, Landing Pages, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting
SUBSCRIBE FORM
Receive an email alert whenever new research is added into:
CRM And Sales Tools
Enter your email below:

RELATED TOPICS
Content Personalization
33 Documents
E-Commerce Software
28 Documents
Email Marketing
116 Documents
Lead Generation
72 Documents
Webforms
4 Documents
Website Analytics
66 Documents
Website Development
89 Documents

Search the Library
White Papers powered by
   CRM And Sales Tools buyers guide
   Learn about White Paper Lead Generation opportunities

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions