Whitepapers - DMNews

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

Search the Library

Home > Website Analytics > Heatmapping And Eyetracking

Results 1 - 2 of 2 matches

Sort Results By : Published Date | Title | Company name

The Brand Lift of Search

By : Enquiro Research

Published Date: Jan 14, 2008

More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
Download Now

5 Secrets to Increase Website Traffic

By : VisiStat

Published Date: Mar 22, 2007

This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Download Now