Whitepapers - DMNews

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

Search the Library

Home > Website Analytics > A/B Testing

Results 1 - 6 of 6 matches

Sort Results By : Published Date | Title | Company name

5 Ways You May Be Hindering Your Own Multivariate Tests

By : SiteSpect

Published Date: Apr 15, 2008

If you're like many web marketers, there's so much you've wanted to test to optimize your site. But there are at least five things that you might be doing that could be hindering the success of your tests. Find out how you can improve your multivariate test results to maximize the success of future campaigns in this presentation by SiteSpect.
Download Now

The SiteSpect Difference: A Unique Non-Intrusive Approach to Multivariate and A/B Testing

By : SiteSpect

Published Date: Feb 25, 2008

Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers, website testing and optimization should be a major part of your strategy.
Download Now

Overcoming Three Challenges Facing the Direct Marketer

By : Offermatica

Published Date: Oct 11, 2006

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.

Download Now

5 Steps to Effective Web Measurement

By : Omniture

Published Date: Sep 08, 2006

Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
Download Now

Web Analytics: ClickTracks Professional Suite

By : ClickTracks

Published Date: Sep 25, 2006

Organizations evaluating higher-end web analytics products must consider many factors in deciding which product best meets their needs. These factors go well beyond a simple comparison of reports and base license prices.
Download Now

Actionable Web Analytics Advice

By : Yesmail

Published Date: May 12, 2008

Using Web Analytics data to trigger email messages can produce amazing results. Find out why marketers should be jumping on this opportunity.
Download Now