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Results 1 - 16 of 16 matches |
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TRUSTe Success Story: Audible.com. Increasing Consumer Engagement & Transactions |
| By : TRUSTe |
Published Date: Oct 20, 2008 |
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TRUSTe sealholder Audible.com employed multivariate testing with Offermatica, a leading online business optimization organization, to optimize their Web site. In the first round of testing, Audible and Offermatica wanted to determine the top factors that influenced conversion, and in the second round of testing they sought to increase order value. Optimization of Web pages for testing included placement of various elements into different slots; locations or regions on the page.
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TRUSTe Case Study: Course Advisor. Boosting Online Conversions with the TRUSTe Web Seal |
| By : TRUSTe |
Published Date: Oct 20, 2008 |
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CourseAdvisor opened in 2005 to provide Internet users seeking education and training with a trusted directory of appropriate schools and courses, while also providing educational institutions with leads to prospective students. As a newcomer to the online education arena, CourseAdvisor faced the challenges of building credibility with users, providing educators with accurate, qualified leads, and competing in an already crowded market. Less than a year later, CourseAdvisor was receiving more than one million unique visitors a month, but was still seeking ways to maximize the percentage of users completing information requests, thereby converting into qualified leads.
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Email Privacy Case Study: Cheapflights.co.uk. Booking One Million Opt-in Newsletter Subscribers |
| By : TRUSTe |
Published Date: Oct 20, 2008 |
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Cheapflights' newsletter is focused on growing its member base and offers unique,
enticing member benefits such as newsletter hand-picked deals, podcasts and
blogs. In order to collect additional and better quality leads, they wanted to address
the concerns associated with email newsletter subscriptions, including; registration,
spam, and phishing. With a sound privacy policy previously established, they looked
to TRUSTe's Email Privacy Seal, a consumer facing, recognized endorsement brand,
to back their good email practices. The Email Privacy Seal, which clearly states "We
Don't Spam", is the only consumer facing seal at the point of email collection.
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How To Get Found On Google With The HubSpot Software |
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There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.
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How To Convert More Website Visitors To Leads With The HubSpot Software |
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In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
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Live Help: The Power of Click to Call and Click to Chat |
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This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. This paper also illustrates how starting with voice-based sales assistance, and adding chat once key learnings are uncovered, is proving to be a highly successful approach to delivering faster ROI and greater long-term success.
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ConocoPhillips: Electronic News You Can Use |
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ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too |
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In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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How to maximize conversions for digital campaigns at minimal cost |
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One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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Guru's Guide to Email Marketing Success |
| By : Lyris |
Published Date: Oct 21, 2008 |
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Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment.
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5 Steps to Effective Web Measurement |
| By : Omniture |
Published Date: Jun 27, 2007 |
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Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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Overcoming Three Challenges Facing the Direct Marketer |
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B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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Results 1 - 16 of 16 matches |
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