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Search Engine Optimization

Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.

Results 1 - 25 of 48 matches Sort Results By : Published Date | Title | Company name
Unlocking the B2B Web Analytics 'Black Box'
By : Business.com Published Date: Mar 20, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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Business.com
B2B Search Marketing Strategy Guide: Advice From the Pros
By : Business.com Published Date: Mar 02, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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Business.com
Improving Lead Quality in B2B Search Marketing
By : Business.com Published Date: Nov 07, 2008
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!

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Business.com
Demand Generation Through Corporate Blogging: What is Blogging's Role in SEO & Social Networking?
By : Compendium Blogware Published Date: Oct 15, 2007
Two significant online trends are directly impacting the present and future of Business-to-Business Marketing. Learn how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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Compendium Blogware
Top 14 Marketing Tips for Technology Businesses
By : Clarity Quest Marketing Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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Clarity Quest Marketing
Using a CMS for Search Engine Optimization: the smart way to hit your target
By : Alterian Inc Published Date: Nov 05, 2008
You don’t simply want your name to come top of the list, ahead of your competitors – you also want to make it clear to the searcher that you have exactly what they’re looking for. You want their search to start –and end - with you. This whitepaper show you how.
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Alterian Inc
Podcasts deliver fresh, authentic audio content to target audiences
By : Godfrey Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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Godfrey
Trends in Industrial Marketing 2008
By : GlobalSpec Published Date: Sep 18, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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GlobalSpec
Oneupweb's 2008 Franchise 500 Study
By : Oneupweb Published Date: Jul 31, 2008
For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
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Oneupweb
Marketing To Industrial Professionals
By : GlobalSpec Published Date: Jul 03, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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GlobalSpec
An Action Plan for Improving Search Engine Ranking
By : LaGarde Published Date: May 22, 2008
In this webinar you will learn: The beginning steps to improve your search engine ranking, Examples of SEO tactics, The pitfalls to avoid in your search marketing efforts, Tips for selecting a SEO friendly eCommerce platform.
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LaGarde
iProspect Blended Search Results Study
By : iProspect Published Date: Apr 17, 2008
The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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iProspect
Using Hitwise Data to Relaunch Your Website
By : Hitwise Published Date: Mar 15, 2008
In this white paper, learn how you can leverage unique Hitwise online competitive intelligence data for a successful website relaunch.
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Hitwise
SEO vs. PPC - The Final Round
By : Engine Ready Published Date: Feb 12, 2008
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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Engine Ready
Video of the 12 SEO Campaign Killers
By : ICG Commerce Published Date: Feb 08, 2008
Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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ICG Commerce
Leveraging the Right Resources to Fit Your Search Marketing Budget
By : WebMetro Published Date: Jan 08, 2008
Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.
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WebMetro
White Paper: 5 Tips to Turn Your Website into a Marketing Machine
By : ProjectLocker Published Date: Nov 13, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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ProjectLocker
From Concept to Customer: Winning Web Strategies for Small Business
By : PTC Published Date: Jul 19, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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PTC
Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach
By : ICG Commerce Published Date: May 02, 2007
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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ICG Commerce
Video Search Engine Optimization
By : blinkx Published Date: Mar 13, 2007
This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.
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blinkx
What B2B Marketers Need to Know about Improving Search Engine Performance
By : Godfrey Published Date: Jan 26, 2007
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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Godfrey
Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?
By : Medium Blue Published Date: Oct 01, 2006
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
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Medium Blue
Your Search Engine Optimization Company - Protecting Your Time and Your Brand
By : Medium Blue Published Date: Oct 01, 2006
Learn about the ways in which a quality SEO firm can protect your time and your brand, from providing in-house copywriting to managing implementation.
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Medium Blue
Don't Sabotage Your Search Engine Optimization Company
By : Medium Blue Published Date: Oct 01, 2006
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 
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Medium Blue
Business to Business Marketing on Search Engines - A Largely Untapped Marketing Tool
By : iDirect Published Date: Oct 01, 2006
Many people may not be aware of SEO’s usefulness is in business to business marketing or what a valuable marketing tool SEO can be in general.  Learn more about why B2B companies can benefit from using SEO as a key marketing tool.
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iDirect
 
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