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Competitive Analysis
Competitive Analysis - The assessment and analysis of the respective strengths and weaknesses of a business against its competitors - this might include their product, staff policy or marketing strategies.

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Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing
By : SAS Published Date: Dec 07, 2007
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
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SAS
Using Hitwise Data to Relaunch Your Website
By : Hitwise Published Date: Mar 15, 2008
In this white paper, learn how you can leverage unique Hitwise online competitive intelligence data for a successful website relaunch.
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Hitwise
 
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Keyword Research Tools, Bid Management, Search Engine Optimization, Pay Per Click Marketing, Link Development, Competitive Analysis, Search Engine / Directory Submission, Branding, Content Syndication, Content Development
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