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Bid management is the process of optimizing pay per click search engine bids, for the rank and maximum amount you are willing to pay per keyword, to maximize return on investment.

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MRM Goes Mainstream

By : Aprimo

Published Date: Apr 24, 2008

As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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Using Technology to Manage the Marketing Spend

By : Aprimo

Published Date: Mar 13, 2008

Planning & Financial Management addresses this broad business issue. Planning & Financial Management is one component within the Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise.
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7 Advanced Steps to Effective Search Marketing

By : Omniture

Published Date: Aug 07, 2006

If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.

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Why Paid Search Campaigns Often Fall Short of their Volume Targets

By : Marin Software

Published Date: Jun 23, 2008

One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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