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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Results 1 - 25 of 43 matches Sort Results By : Published Date | Title | Company name
B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers
By : Oneupweb Published Date: Jun 03, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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Oneupweb
Boosting Natural Search Traffic Using Ratings and Reviews
By : Bazaarvoice Published Date: Aug 24, 2007
Driving traffic from natural search is increasingly competitive and expensive. Online market­ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
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Bazaarvoice
Paid Search: Follow the Money
By : Oneupweb Published Date: Mar 12, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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Oneupweb
Search Engine Optimization Survival Guide
By : Oneupweb Published Date: Jun 23, 2008
Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.
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Oneupweb
Target Google's Top 10 to Sell Online
By : Oneupweb Published Date: Feb 04, 2005
Oneupweb's broad study, Target Google's Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.
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Oneupweb
Why Paid Search Campaigns Often Fall Short of their Volume Targets
By : Marin Software Published Date: Jun 23, 2008
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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Marin Software
12 SEO Campaign Killers
By : Fathom SEO. Published Date: Jan 04, 2008
Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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Fathom SEO.
7 Advanced Steps to Effective Search Marketing
By : Omniture Published Date: Aug 07, 2006

If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.


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Omniture
Your Search Engine Optimization Company - Protecting Your Time and Your Brand
By : Medium Blue Published Date: Oct 01, 2006
Learn about the ways in which a quality SEO firm can protect your time and your brand, from providing in-house copywriting to managing implementation.
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Medium Blue
Blogging for Business Basics
By : HubSpot Published Date: Mar 19, 2008
Blogs are no longer just online personal journals - they are now key business tools.  Blogs allow you to engage in a conversation with your customers while improving your website's search engine rank.  Don't know where to start?  This webinar will cover the basics of blog marketing, including key tactics for business blogging and engaging in the blogosphere to grow your business.
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HubSpot
Creating an Audience for Your Lead-Generation Campaign
By : Bulldog Solutions Published Date: Nov 16, 2006
Getting an audience is a tremendous challenge for people who use Webinars, physical events or other platforms for the purpose of lead generation. This white paper reviews best practices for creating a high-quality audience for your lead-generation initiative.

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Bulldog Solutions
Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot
By : Engine Ready Published Date: Oct 12, 2006
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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Engine Ready
Critical Success Factors Deploying Pervasive BI
By : Informatica Published Date: Oct 24, 2007
The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
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Informatica
Chinese Search Engine Engagement
By : Enquiro Research Published Date: Jan 09, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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Enquiro Research
Don't Sabotage Your Search Engine Optimization Company
By : Medium Blue Published Date: Oct 01, 2006
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 
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Medium Blue
Don't Sacrifice Your Brand for Leads
By : AcquireWeb Published Date: Feb 22, 2007
In this article, published by iMedia Connection in January of 2007, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they’re right for your brand.
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AcquireWeb
Enquiro Survey: How Business to Business (B2B) Purchasers Buy
By : Enquiro Research Published Date: May 23, 2007
The objective of the survey, conducted with over 1000 B2B buyers, was to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do people navigate from awareness, through research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines, and if so, which search engines and why?
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Enquiro Research
Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser
By : AcquireWeb Published Date: Jun 06, 2007
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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AcquireWeb
From Concept to Customer: Winning Web Strategies for Small Business
By : BuyDomains Published Date: Jul 19, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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BuyDomains
Hitwise Australia Search Marketing Campaign Strategy
By : Hitwise Published Date: Sep 23, 2007
This paper offers processes and strategies to design effective paid search marketing campaigns through search term research and analysis.
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Hitwise
Hitwise UK Search Marketing Campaign Strategy
By : Hitwise Published Date: Sep 20, 2007
This paper offers processes and strategies to design effective paid search marketing campaigns through search term research and analysis.
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Hitwise
How to Boost your Earnings per Click - A Special Report for Publishers and Ad Networks
By : Click Forensics Published Date: Nov 30, 2007
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
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Click Forensics
iProspect Blended Search Results Study
By : iProspect Published Date: Apr 17, 2008
The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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iProspect
Learn how Direct Agents Inc Drove Highly Targeted Traffic to Their Website
By : IndustryBrains Published Date: Jan 12, 2006
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
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IndustryBrains
Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link
By : Medium Blue Published Date: Sep 01, 2006
There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent.  Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.
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Medium Blue
 
Results 1 - 25 of 43 matches Sort Results By : Published Date | Title | Company name
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More Search Marketing Topics
Keyword Research Tools, Bid Management, Search Engine Optimization, Pay Per Click Marketing, Link Development, Competitive Analysis, Search Engine / Directory Submission, Branding, Content Syndication, Content Development
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