whitepapers.dmnews.com/Website Development

Growing Opt-in Lists: Turning Web Browsers into Buyers

This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists — and turn your Web browsers into buyers.

Driving A Single View of The Customer

The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).

Left and Right Brain Marketing

Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.

Customer Product Reviews: Key to Driving Satisfaction, Loyalty and Conversion

Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.

How to Acquire Satisfied and Loyal Online Customers

This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.

The Dawn of a New Industry: Internet Video Production and Marketing

Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.

Leveraging the Right Resources to Fit Your Search Marketing Budget

Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.

Using Hitwise Data to Relaunch Your Website

In this white paper, learn how you can leverage unique Hitwise online competitive intelligence data for a successful website relaunch.

Hitwise UK Search Marketing Campaign Strategy

This paper offers processes and strategies to design effective paid search marketing campaigns through search term research and analysis.

Hitwise Holiday 2007 Retail Recap Report

This report summarizes several key online retail activities during the 2007 holiday season and offers tips for 2008.

Benefits of a SaaS E-Commerce Solution

Software as a service (SaaS) is an application delivery model where a software vendor develops a web-native software application and hosts and operates the application for use by its customers over the Internet. One of the biggest distinctions about this business model is that customers do not pay for owning the software itself but rather for using it.

5 Steps to Building an Online Customer Experience Competency

While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf gives you insights via their new guide, "Building an Online Customer Experience Competency: Five Steps".

Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success

If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips.

Innovative Online Customer Authentication-For Less

The reality of today’s online environment is passwords are too easy to steal, guess or lose which leaves your customers vulnerable. Adding strong authentication to your Web applications can be a daunting task. VeriSign has developed five business strategies that address how to reduce the cost and complexity of deploying two-factor authentication.

7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts

It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.

Introduction to Multivariate Testing

Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.

The Business Case for a Web Content Management System

So you’ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.

Understanding the Potential of Adobe Integrated Runtime (AIR)

Most of the information that’s been made available about Adobe Integrated Runtime so far, has been written for the programmers that are building applications, not for the visionaries that are designing the client experiences. The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe AIR, and information about how Adobe AIR can be leveraged to create next generation web experiences.

Enhancing eCommerce ROI through Rich Internet Applications (RIAs)

This new white paper by Integration New Media looks at the benefits achieved through adding richness to eCommerce sites, with an emphasis on the impact that this change can have on a retailer’s bottom line. In addition, it presents samples of successful integrations and options for moving forward that leverage current technology, providing retailers with the biggest bang for the smallest investment.

Rich Internet Applications 101: A Primer for Marketing Agencies & Multimedia Developers

This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.

MGMA Connexion - Your Defining Source for Excellence in Medical Practice Management

MGMA Connexion™ magazine is the medical group practice professional's power resource. Filled with insight from peers, advice from experts and timely information on a myriad of topics, MGMA Connexion™ ranks as the "must-read" magazine for more than 21,500 MGMA members. MGMA’s flagship publication is distributed ten times per year. This issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.

When Commanding the Stage Means Passing the Mic

Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.