whitepapers.dmnews.com/Website Analytics

Overcoming Three Challenges Facing the Direct Marketer

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.

Driving A Single View of The Customer

The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).

Left and Right Brain Marketing

Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.

Understanding and Influencing Online Customer Behavior

With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.

Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior

To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.

5 Secrets to Increase Website Traffic

This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.

Web Analytics: ClickTracks Professional Suite

Organizations evaluating higher-end web analytics products must consider many factors in deciding which product best meets their needs. These factors go well beyond a simple comparison of reports and base license prices.

Web Analytics: ClickTracks JavaScript Data Collector

Web analytics buyers need to be aware of the way that data is fed into the analysis system, and the possible dependencies that are created between the website and the analysis engine. Different methods of collection have strengths and limitations related to accuracy, ease of maintenance, data privacy and ownership, scalability, and recurring costs.

What Makes ClickTracks Different

ClickTracks provides a fast efficient web analytics visualization and collection system that can be hosted by ClickTracks or run at the customers’ premises. This paper provides a deeper look at what makes ClickTracks products stand apart from other solutions.

Online. Offline. Are They Working In-Line?

In October 2006, Alterian conducted its 4th Annual Survey which considered the attitudes and opinions of 540 marketers and marketing services. Alterian’s Annual Survey’s focus was on the relationship between online and offline marketing activity, and exploring the benefits of, and barriers to, integrating digital and more traditional marketing.

How to Take Control of Database Marketing

So if you’re a marketer, leave SQL to IT and claim the upper hand when it comes to database marketing. Here are a few tips on how to take control.

10 Steps to Effective Email Marketing

Discover the 10 steps of effective email marketing which are crucial to the success of your email marketing campaigns.

The Three Thorns of B2B Database Marketing

The goal of this white paper is to go beyond just the standard technology and provide in-depth information on 2 additional critical companions to technology – data and measurement – that must be integrated to achieve maximum results in B2B database marketing.

Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot

In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.

5 Steps to Effective Web Measurement

Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.

B2B Online Marketing Guide: 5 Critical Steps

Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.

Best Practices for Conversion: The New Engagement Funnel in 7 Steps

In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement.

Measure What Matters: Defining KPIs and Driving Business Performance

The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.

Do You Need Integrated Marketing?

Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.

Integrated Sales and Marketing for Consumer Products Companies

Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing approach.

The SiteSpect Difference: A Unique Non-Intrusive Approach to Multivariate and A/B Testing

Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers, website testing and optimization should be a major part of your strategy.

5 Ways You May Be Hindering Your Own Multivariate Tests

If you're like many web marketers, there's so much you've wanted to test to optimize your site. But there are at least five things that you might be doing that could be hindering the success of your tests. Find out how you can improve your multivariate test results to maximize the success of future campaigns in this presentation by SiteSpect.

Actionable Web Analytics Advice

Using Web Analytics data to trigger email messages can produce amazing results. Find out why marketers should be jumping on this opportunity.

Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success

If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips.

Data Collection Strategies for Lifecycle Messaging

The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.

Create Relevant Campaigns Using Behavioral Analytics

As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.

Introduction to Multivariate Testing

Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.

How Can Advertisers Control the Quality of their Online Ad Traffic?

In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns. Also includes a real advertiser’s perspective on driving better traffic quality. Listen now!

Integrating Email, CRM, and Web Analytics

To maximize your marketing efforts, integration is key. By combining email marketing, CRM, and web analytics, you can boast a powerful, one-to-one marketing machine. To achieve this, you must first understand where you stand on the integration continuum and align your strategy accordingly.

Holy Grail Integrated Marketing White Paper

Are you wasting time with complex and costly online marketing campaigns? Save your sanity with a fully-integrated marketing solution, like Lyris HQ. This white paper outlines the benefits of an integrated approach, and the specific steps you can take to achieve meaningful insight and results right away. Download the free integrated marketing white paper now.

Differentiation: Why it’s so hard to do it well

Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.