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<title><![CDATA[whitepapers.dmnews.com/Emerging Marketing/Social Networking]]></title>
<description><![CDATA[]]></description>
<link>http://whitepapers.dmnews.com/emerging-marketing/</link>
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<title><![CDATA[Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty]]></title>
<link>http://whitepapers.dmnews.com/whitepaper92/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.]]></description>
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<title><![CDATA[Making the Case for a Social Media Strategy]]></title>
<link>http://whitepapers.dmnews.com/whitepaper106/</link>
<pubDate>2008-04-07 12:43:46</pubDate>
<description><![CDATA[Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.]]></description>
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<title><![CDATA[The Changing Face of PR]]></title>
<link>http://whitepapers.dmnews.com/whitepaper107/</link>
<pubDate>2008-04-07 12:44:15</pubDate>
<description><![CDATA[This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.]]></description>
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<title><![CDATA[An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands]]></title>
<link>http://whitepapers.dmnews.com/whitepaper108/</link>
<pubDate>2008-04-07 12:43:29</pubDate>
<description><![CDATA[The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company&rsquo;s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.]]></description>
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<title><![CDATA[Pharmaceutical Social Media Marketing: Risks and Regulatory Issues]]></title>
<link>http://whitepapers.dmnews.com/whitepaper207/</link>
<pubDate>2008-04-07 12:43:54</pubDate>
<description><![CDATA[The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.]]></description>
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<title><![CDATA[Keeping the Event in Event Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2067/</link>
<pubDate>2008-02-18 13:01:32</pubDate>
<description><![CDATA[In today&rsquo;s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.]]></description>
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<title><![CDATA[Modular Media For Sports Marketers]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2108/</link>
<pubDate>2008-02-27 15:30:15</pubDate>
<description><![CDATA[This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about &ldquo;modular media technologies&rdquo; (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your sports brand.]]></description>
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<title><![CDATA[Modular Media For Entertainment Marketers]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2109/</link>
<pubDate>2008-02-27 15:28:56</pubDate>
<description><![CDATA[This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have heard about &ldquo;modular media technologies&rdquo; (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your entertainment brand.]]></description>
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<title><![CDATA[Trends in Adopting Web 2.0 for the Enterprise]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2286/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Interested in learning about current trends in Web 2.0? In Awareness&#39; survey, they report data on the adoption of Web 2.0 technologies as well as the future of social media initiatives within enterprise-size organizations.]]></description>
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<title><![CDATA[The Impact of Social Networking in the UK]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2366/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[This White Paper looks at the key social networking learnings from 2007 and the trends that are most likely to play out in 2008 within the United Kingdom.]]></description>
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<title><![CDATA[Hitwise UK Online News & Media Report]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2369/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[This report provides an overview of the News and Media Landscape in the United Kingdom, and the impact of Web 2.0.]]></description>
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<title><![CDATA[Hitwise U.S. Research Note: Measuring Web 2.0 Consumer Participation]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2373/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[This research note covers what the top web 2.0 websites are, and describes how over 10 million U.S. Internet users interact with these new technologies. ]]></description>
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<title><![CDATA[Hitwise U.S. Social Networking Report: Driving Opportunities Through Participatory Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2377/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[This White Paper by Hitwise U.S. looks at the key social networking learnings from 2007 and the trends that are most likely to play out in 2008.]]></description>
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<title><![CDATA[Social Media Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2426/</link>
<pubDate>2008-04-22 15:25:12</pubDate>
<description><![CDATA[Learn how to harness the power of the social mediasphere - facebook, digg, del.icio.us, reddit, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field.]]></description>
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<title><![CDATA[The Ultimate Wisdom of Crowds Platform]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2476/</link>
<pubDate>2008-05-09 15:00:32</pubDate>
<description><![CDATA[This white paper proposes the ultimate platform to harness the wisdom of crowds &ndash; the collective opinion of people which is often better than the opinion of a single expert.&nbsp; The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks.&nbsp; It then takes an inventory of current solutions and points out their limitations.&nbsp; It also proposes some future developments.]]></description>
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<title><![CDATA[Viral Marketing Best Practices]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2477/</link>
<pubDate>2008-05-09 15:00:42</pubDate>
<description><![CDATA[This white paper proposes 10 best practices to design, launch, measure, and manage viral marketing campaigns. The emphasis is put on a tool that can automatize the process and use Social Networking Analysis (SNA) to identify key players in a social network willing and capable of spreading the word around. ]]></description>
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<title><![CDATA[Fundamentals of Mobile Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2559/</link>
<pubDate>2008-04-30 10:41:56</pubDate>
<description><![CDATA[This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.]]></description>
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<title><![CDATA[Fundamentals of Marketing Through Games]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2578/</link>
<pubDate>2008-05-05 10:22:06</pubDate>
<description><![CDATA[This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.]]></description>
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<title><![CDATA[Social Media Marketing as Part of an Integrated Marketing Strategy]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2591/</link>
<pubDate>2008-07-07 13:16:57</pubDate>
<description><![CDATA[With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.]]></description>
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<title><![CDATA[Customer Centric Messaging - What You Need To Know]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2682/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.&nbsp; Read this case study to learn more.]]></description>
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<title><![CDATA[Demand Generation Through Corporate Blogging: What is Blogging's Role in SEO & Social Networking?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2894/</link>
<pubDate>2008-08-28 16:15:10</pubDate>
<description><![CDATA[Two significant online trends are directly impacting the present and future of Business-to-Business Marketing. Learn how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.]]></description>
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<title><![CDATA[Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2984/</link>
<pubDate>2008-06-26 13:51:42</pubDate>
<description><![CDATA[Uncover the social marketing secrets of the hottest holiday products with Oneupweb&#39;s white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.]]></description>
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<title><![CDATA[Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2985/</link>
<pubDate>2008-06-26 13:51:50</pubDate>
<description><![CDATA[Learn from the mistakes and successes of others in part 2 of Oneupweb&#39;s landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.]]></description>
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<title><![CDATA[Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3072/</link>
<pubDate>2008-07-09 10:51:56</pubDate>
<description><![CDATA[User-generated content &ndash; defined as information generated not by a business or media outlet, but by a user of such online assets &ndash; drives Web 2.0. When businesses enable customers &ndash; or users &ndash; to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.]]></description>
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<title><![CDATA[Online Consumer Opinions/Use of User Generated Content in the UK, study with JupiterResearch, Jan.08]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3074/</link>
<pubDate>2008-07-09 10:52:27</pubDate>
<description><![CDATA[This unbiased study found that most UK online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews. ]]></description>
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<title><![CDATA[Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3295/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.&nbsp; Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.&nbsp; Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.&nbsp; Find out why; listen to this free podcast now.]]></description>
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