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<title><![CDATA[whitepapers.dmnews.com/Emerging Marketing/Podcast Marketing]]></title>
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<link>http://whitepapers.dmnews.com/emerging-marketing/</link>
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<title><![CDATA[Future Trends in Interactive Marketing (and the Future is Now)]]></title>
<link>http://whitepapers.dmnews.com/whitepaper32/</link>
<pubDate>2007-01-24 10:29:06</pubDate>
<description><![CDATA[Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.]]></description>
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<title><![CDATA[Pharmaceutical Social Media Marketing: Risks and Regulatory Issues]]></title>
<link>http://whitepapers.dmnews.com/whitepaper207/</link>
<pubDate>2008-04-07 12:43:54</pubDate>
<description><![CDATA[The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.]]></description>
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<title><![CDATA[Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2985/</link>
<pubDate>2008-06-26 13:51:50</pubDate>
<description><![CDATA[Learn from the mistakes and successes of others in part 2 of Oneupweb&#39;s landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.]]></description>
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<title><![CDATA[Get Ahead with Interactive Promotional Contests]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3468/</link>
<pubDate>2008-09-25 13:35:40</pubDate>
<description><![CDATA[Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.]]></description>
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<title><![CDATA[The Social Media Revolution, What’s Your Strategy?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3469/</link>
<pubDate>2008-09-25 13:36:40</pubDate>
<description><![CDATA[Your customers are spending more time online with their peers watching videos in social networks, posting comments in blogs, sharing information with each other in forums, and using other forms of engaging social media to occupy their time in the digital domain. It is because of this social media transformation that organizations are struggling to effectively deliver their marketing message to their target audience. Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Social media is changing the fabric of how organizations deliver their marketing message.]]></description>
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<title><![CDATA[B-to-B Branding in a 2.0 World]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3569/</link>
<pubDate>2008-10-02 16:14:19</pubDate>
<description><![CDATA[Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today&rsquo;s new communications technologies &ndash; everything from blogs and podcasts to wikis and mobile &ndash; are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it&rsquo;s critical to your success.]]></description>
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