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<title><![CDATA[whitepapers.dmnews.com/Emerging Marketing/Viral Marketing]]></title>
<description><![CDATA[Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly.]]></description>
<link>http://whitepapers.dmnews.com/emerging-marketing/</link>
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<title><![CDATA[Email Marketing Case Study: Meade Automotive Group]]></title>
<link>http://whitepapers.dmnews.com/whitepaper50/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.]]></description>
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<title><![CDATA[An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands]]></title>
<link>http://whitepapers.dmnews.com/whitepaper108/</link>
<pubDate>2008-04-07 12:43:29</pubDate>
<description><![CDATA[The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company&rsquo;s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.]]></description>
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<title><![CDATA[Case Studies for Aggressive Online Behavior Aimed at Large Corporations]]></title>
<link>http://whitepapers.dmnews.com/whitepaper109/</link>
<pubDate>2008-04-07 12:43:38</pubDate>
<description><![CDATA[This new study by Harvard&#39;s Berkman Center for Internet &amp; Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald&rsquo;s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.]]></description>
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<title><![CDATA[Viral Marketing Best Practices]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2477/</link>
<pubDate>2008-05-09 15:00:42</pubDate>
<description><![CDATA[This white paper proposes 10 best practices to design, launch, measure, and manage viral marketing campaigns. The emphasis is put on a tool that can automatize the process and use Social Networking Analysis (SNA) to identify key players in a social network willing and capable of spreading the word around. ]]></description>
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<title><![CDATA[Social Media Marketing as Part of an Integrated Marketing Strategy]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2591/</link>
<pubDate>2008-07-07 13:16:57</pubDate>
<description><![CDATA[With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.]]></description>
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<title><![CDATA[Customer Centric Messaging - What You Need To Know]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2682/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.&nbsp; Read this case study to learn more.]]></description>
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<title><![CDATA[Customer Loyalty and Engagement: How Customer-Generated Content Can Impact Financial Services]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3071/</link>
<pubDate>2008-07-09 10:50:56</pubDate>
<description><![CDATA[The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients.]]></description>
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<title><![CDATA[Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3072/</link>
<pubDate>2008-07-09 10:51:56</pubDate>
<description><![CDATA[User-generated content &ndash; defined as information generated not by a business or media outlet, but by a user of such online assets &ndash; drives Web 2.0. When businesses enable customers &ndash; or users &ndash; to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.]]></description>
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<title><![CDATA[Get Ahead with Interactive Promotional Contests]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3468/</link>
<pubDate>2008-09-25 13:35:40</pubDate>
<description><![CDATA[Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.]]></description>
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<title><![CDATA[The Social Media Revolution, What’s Your Strategy?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3469/</link>
<pubDate>2008-09-25 13:36:40</pubDate>
<description><![CDATA[Your customers are spending more time online with their peers watching videos in social networks, posting comments in blogs, sharing information with each other in forums, and using other forms of engaging social media to occupy their time in the digital domain. It is because of this social media transformation that organizations are struggling to effectively deliver their marketing message to their target audience. Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Social media is changing the fabric of how organizations deliver their marketing message.]]></description>
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<title><![CDATA[Integrating Email Campaigns with New and Existing Mediums]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3568/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Integrating Email Campaigns with New and Existing Mediums.&nbsp; This white paper is a review of the &quot;why&#39;s&quot; and &quot;how&#39;s&quot; of email integration with other marketing mediums.]]></description>
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