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<title><![CDATA[whitepapers.dmnews.com/Website Development/Content Personalization]]></title>
<description><![CDATA[Content Personalization - Web pages are personalized based on the interests of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term customization is used instead when the site only uses explicit data such as ratings or preferences.]]></description>
<link>http://whitepapers.dmnews.com/website-development/</link>
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<title><![CDATA[Increasing Email Deliverability: Getting Email to the Inbox]]></title>
<link>http://whitepapers.dmnews.com/whitepaper8/</link>
<pubDate>2008-07-17 14:15:59</pubDate>
<description><![CDATA[Deliverability remains one of the most important challenges for email marketers. That&#39;s why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program&#39;s deliverability performance. ]]></description>
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<title><![CDATA[Growing Opt-in Lists: Turning Web Browsers into Buyers]]></title>
<link>http://whitepapers.dmnews.com/whitepaper10/</link>
<pubDate>2008-07-17 14:14:40</pubDate>
<description><![CDATA[This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists &mdash; and turn your Web browsers into buyers.]]></description>
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<title><![CDATA[Driving A Single View of The Customer]]></title>
<link>http://whitepapers.dmnews.com/whitepaper12/</link>
<pubDate>2007-10-04 11:46:32</pubDate>
<description><![CDATA[The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).]]></description>
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<title><![CDATA[Personal and Dynamic Email Campaigns]]></title>
<link>http://whitepapers.dmnews.com/whitepaper28/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[&quot;Personal and Dynamic Email Campaigns&quot; provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!]]></description>
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<title><![CDATA[Future Trends in Interactive Marketing (and the Future is Now)]]></title>
<link>http://whitepapers.dmnews.com/whitepaper32/</link>
<pubDate>2007-01-24 10:29:06</pubDate>
<description><![CDATA[Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.]]></description>
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<title><![CDATA[Bringing Humanity Back to the Web]]></title>
<link>http://whitepapers.dmnews.com/whitepaper49/</link>
<pubDate>2007-10-04 12:08:33</pubDate>
<description><![CDATA[In today&rsquo;s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.  ]]></description>
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<title><![CDATA[How Does Your Marketing Fit in the Customer Lifecycle?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper51/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more. ]]></description>
</item>
<item>
<title><![CDATA[Behavioral Targeting: Manifestation of Accountability]]></title>
<link>http://whitepapers.dmnews.com/whitepaper59/</link>
<pubDate>2007-10-30 13:39:57</pubDate>
<description><![CDATA[Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.]]></description>
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<title><![CDATA[eCommerce 3.0: How eCommerce Becomes a Uniquely Great Experience]]></title>
<link>http://whitepapers.dmnews.com/whitepaper93/</link>
<pubDate>2007-02-05 08:06:45</pubDate>
<description><![CDATA[This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or &quot;glimmers&quot; that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.]]></description>
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<title><![CDATA[Can Speaking Avatars Help Your Website?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper202/</link>
<pubDate>2007-07-02 08:57:46</pubDate>
<description><![CDATA[Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character! ]]></description>
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<title><![CDATA[Customer Centric Messaging - What You Need To Know]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2682/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.&nbsp; Read this case study to learn more.]]></description>
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<title><![CDATA[The Business Case for a Web Content Management System]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3231/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[So you&rsquo;ve come to the point, as it is with many organizations, where you realize you have a problem managing content on your various Web properties. Whether this is being able to quickly and easily create, edit and publish content without the involvement of technical resources or simply building landing pages for your online marketing initiatives, investing in a Content Management System (CMS) reduces costs and helps overcome potential barriers to all your Web communications. A CMS can also simplify site maintenance, ensure usability and consistent corporate branding, accelerate ROI, and bring information overload under control.]]></description>
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