<?xml version="1.0" encoding="ISO-8859-1"?>
<rss version="0.91">
<channel>
<title><![CDATA[whitepapers.dmnews.com/Website Analytics/Conversion Analysis]]></title>
<description><![CDATA[]]></description>
<link>http://whitepapers.dmnews.com/website-analytics/</link>
<item>
<title><![CDATA[Overcoming Three Challenges Facing the Direct Marketer]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3/</link>
<pubDate>2007-11-28 12:13:38</pubDate>
<description><![CDATA[B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.]]></description>
</item>
<item>
<title><![CDATA[Creating an Audience for Your Lead-Generation Campaign]]></title>
<link>http://whitepapers.dmnews.com/whitepaper18/</link>
<pubDate>2007-10-04 12:10:59</pubDate>
<description><![CDATA[Getting an audience is a tremendous challenge for people who use Webinars, physical events or other platforms for the purpose of lead generation. This white paper reviews best practices for creating a high-quality audience for your lead-generation initiative. ]]></description>
</item>
<item>
<title><![CDATA[Left and Right Brain Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper57/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.]]></description>
</item>
<item>
<title><![CDATA[Behavioral Targeting: Manifestation of Accountability]]></title>
<link>http://whitepapers.dmnews.com/whitepaper59/</link>
<pubDate>2007-10-30 13:39:57</pubDate>
<description><![CDATA[Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.]]></description>
</item>
<item>
<title><![CDATA[Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior]]></title>
<link>http://whitepapers.dmnews.com/whitepaper78/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer&#39;s overall sales through a calculation based on the ACSI methodology.]]></description>
</item>
<item>
<title><![CDATA[How to Acquire Satisfied and Loyal Online Customers]]></title>
<link>http://whitepapers.dmnews.com/whitepaper91/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.]]></description>
</item>
<item>
<title><![CDATA[5 Secrets to Increase Website Traffic]]></title>
<link>http://whitepapers.dmnews.com/whitepaper112/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[This report outlines five important &quot;insider&quot; secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.]]></description>
</item>
<item>
<title><![CDATA[Web Analytics: ClickTracks Professional Suite]]></title>
<link>http://whitepapers.dmnews.com/whitepaper124/</link>
<pubDate>2007-04-19 13:41:54</pubDate>
<description><![CDATA[Organizations evaluating higher-end web analytics products must consider many factors in deciding which product best meets their needs. These factors go well beyond a simple comparison of reports and base license prices.]]></description>
</item>
<item>
<title><![CDATA[5 Steps to Effective Web Measurement]]></title>
<link>http://whitepapers.dmnews.com/whitepaper187/</link>
<pubDate>2007-11-28 12:14:25</pubDate>
<description><![CDATA[Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.]]></description>
</item>
<item>
<title><![CDATA[B2B Online Marketing Guide: 5 Critical Steps]]></title>
<link>http://whitepapers.dmnews.com/whitepaper190/</link>
<pubDate>2007-11-27 11:18:50</pubDate>
<description><![CDATA[Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself&mdash;several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends. ]]></description>
</item>
<item>
<title><![CDATA[Best Practices for Conversion: The New Engagement Funnel in 7 Steps]]></title>
<link>http://whitepapers.dmnews.com/whitepaper191/</link>
<pubDate>2007-11-27 11:19:13</pubDate>
<description><![CDATA[In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement. ]]></description>
</item>
<item>
<title><![CDATA[Measure What Matters: Defining KPIs and Driving Business Performance]]></title>
<link>http://whitepapers.dmnews.com/whitepaper194/</link>
<pubDate>2007-11-27 11:19:48</pubDate>
<description><![CDATA[The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.]]></description>
</item>
<item>
<title><![CDATA[Can Speaking Avatars Help Your Website?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper202/</link>
<pubDate>2007-07-02 08:57:46</pubDate>
<description><![CDATA[Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character! ]]></description>
</item>
<item>
<title><![CDATA[Denison University: Email Marketing Delivers ROI for College Fund Raising]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2183/</link>
<pubDate>2008-09-16 07:19:59</pubDate>
<description><![CDATA[Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school&rsquo;s Annual Fund. ]]></description>
</item>
<item>
<title><![CDATA[EmailStatCenter.com: First Annual State of Email Metrics Survey Results]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2184/</link>
<pubDate>2008-09-16 07:20:19</pubDate>
<description><![CDATA[In August 2007, EmailStatCenter.com launched its First Annual State of Email Metrics survey. Approximately 55% of respondents were from client side and 45% from agencies or ESPs. Download this study to find out what the email professionals want and need in the coming years.]]></description>
</item>
<item>
<title><![CDATA[Conversions: The Only Real Way to Measure Success for Acquisition Email]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2379/</link>
<pubDate>2008-04-15 10:42:30</pubDate>
<description><![CDATA[This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing &ndash; over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.]]></description>
</item>
<item>
<title><![CDATA[Improve Your Open Rates for Acquisition Email]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2382/</link>
<pubDate>2008-05-28 09:33:42</pubDate>
<description><![CDATA[This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.]]></description>
</item>
<item>
<title><![CDATA[Data Collection Strategies for Lifecycle Messaging]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2879/</link>
<pubDate>2008-06-12 09:30:04</pubDate>
<description><![CDATA[The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers&#39; preferences and behaviors change over time.]]></description>
</item>
<item>
<title><![CDATA[Creating Intelligent Client Interactions]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3131/</link>
<pubDate>2008-07-31 14:41:30</pubDate>
<description><![CDATA[Consumers contact you through a growing number of channels. With this Yankee Group study, you&#39;ll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.]]></description>
</item>
<item>
<title><![CDATA[Customer Acquisition Self-Audit Guide]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3425/</link>
<pubDate>2008-09-22 15:10:57</pubDate>
<description><![CDATA[How can you acquire new customers when people are spending less in today&rsquo;s slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. A step-by-step self-audit of your current customer acquisition programs can help get the sales you need. Download the free customer acquisition self-audit guide now.]]></description>
</item>
</channel>
</rss>
