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<title><![CDATA[whitepapers.dmnews.com/Search Marketing/Branding]]></title>
<description><![CDATA[Branding is a traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcement. These ads are not purchase for the sole purpose generating a click or visitor. They are geared towards increased product or company name awareness and lifelong customers.]]></description>
<link>http://whitepapers.dmnews.com/search-marketing-solutions/</link>
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<title><![CDATA[Email Branding & Relationships To Build Business]]></title>
<link>http://whitepapers.dmnews.com/whitepaper29/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[As an email marketer, you are probably aware that email has a significant impact on brand. But do you truly know how to use email as a branding vehicle? OgilvyOne discusses the importance of email to your brand, and how to formulate emails to maximize &quot;good&quot; branding.]]></description>
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<title><![CDATA[Your Search Engine Optimization Company - Protecting Your Time and Your Brand]]></title>
<link>http://whitepapers.dmnews.com/whitepaper68/</link>
<pubDate>2007-01-31 08:21:42</pubDate>
<description><![CDATA[Learn about the ways in which a quality SEO firm  can protect your time and your brand, from providing in-house copywriting to  managing implementation.]]></description>
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<title><![CDATA[Making the Case for a Social Media Strategy]]></title>
<link>http://whitepapers.dmnews.com/whitepaper106/</link>
<pubDate>2008-04-07 12:43:46</pubDate>
<description><![CDATA[Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.]]></description>
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<title><![CDATA[The Changing Face of PR]]></title>
<link>http://whitepapers.dmnews.com/whitepaper107/</link>
<pubDate>2008-04-07 12:44:15</pubDate>
<description><![CDATA[This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.]]></description>
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<title><![CDATA[An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands]]></title>
<link>http://whitepapers.dmnews.com/whitepaper108/</link>
<pubDate>2008-04-07 12:43:29</pubDate>
<description><![CDATA[The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company&rsquo;s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.]]></description>
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<title><![CDATA[Case Studies for Aggressive Online Behavior Aimed at Large Corporations]]></title>
<link>http://whitepapers.dmnews.com/whitepaper109/</link>
<pubDate>2008-04-07 12:43:38</pubDate>
<description><![CDATA[This new study by Harvard&#39;s Berkman Center for Internet &amp; Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald&rsquo;s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.]]></description>
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<title><![CDATA[The Brand Lift of Search]]></title>
<link>http://whitepapers.dmnews.com/whitepaper1784/</link>
<pubDate>2008-01-14 08:36:50</pubDate>
<description><![CDATA[More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it&#39;s comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.]]></description>
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<title><![CDATA[Integrated Sales and Marketing for Consumer Products Companies]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2315/</link>
<pubDate>2008-09-03 09:38:18</pubDate>
<description><![CDATA[Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing approach.]]></description>
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<title><![CDATA[Don't Sacrifice Your Brand for Leads]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2380/</link>
<pubDate>2008-05-28 09:33:24</pubDate>
<description><![CDATA[In this article, published by iMedia Connection in January of 2007, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they&rsquo;re right for your brand. ]]></description>
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<title><![CDATA[Social Media Marketing as Part of an Integrated Marketing Strategy]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2591/</link>
<pubDate>2008-07-07 13:16:57</pubDate>
<description><![CDATA[With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.]]></description>
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<title><![CDATA[Best Practices for Transactional Emails]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2853/</link>
<pubDate>2008-06-06 16:37:02</pubDate>
<description><![CDATA[Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program. ]]></description>
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<title><![CDATA[The 5 Components of Successful Lifecycle Email Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2854/</link>
<pubDate>2008-06-06 16:34:48</pubDate>
<description><![CDATA[Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.]]></description>
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<title><![CDATA[Managing Your Online Brand Reputation]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2855/</link>
<pubDate>2008-06-06 16:34:33</pubDate>
<description><![CDATA[Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet&#39;s Deliverability &amp; Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.]]></description>
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<title><![CDATA[7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3030/</link>
<pubDate>2008-07-02 10:37:56</pubDate>
<description><![CDATA[It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won&rsquo;t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.]]></description>
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<title><![CDATA[Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3484/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.]]></description>
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<title><![CDATA[B-to-B Branding in a 2.0 World]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3569/</link>
<pubDate>2008-10-02 16:14:19</pubDate>
<description><![CDATA[Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today&rsquo;s new communications technologies &ndash; everything from blogs and podcasts to wikis and mobile &ndash; are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it&rsquo;s critical to your success.]]></description>
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<title><![CDATA[Differentiation: Why it’s so hard to do it well]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3570/</link>
<pubDate>2008-10-02 16:27:54</pubDate>
<description><![CDATA[Differentiation is a business decision made at the highest levels about the company&rsquo;s positioning and values&ndash;how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage&ndash;a way of adding value that competitors cannot easily duplicate.]]></description>
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<title><![CDATA[Living your Differentiation in a Web 2.0 World]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3571/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[One of the most important questions a company can ask itself is &ldquo;what is our differentiation?&rdquo; The reason is simple: it&rsquo;s how you define yourself in the minds of your customers and beat the competition. Beyond that, it&rsquo;s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That&rsquo;s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.]]></description>
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<title><![CDATA[ B-to-B Branding through (and to) the channel]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3572/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really &ldquo;owns&rdquo; the end customer and can control access and communications to and from the customer.]]></description>
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<title><![CDATA[B-to-B Branding: Consumer Models Need Not Apply]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3573/</link>
<pubDate>2008-10-02 16:28:22</pubDate>
<description><![CDATA[]]></description>
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<title><![CDATA[Why Branding Becomes More Important In Uncertain Times]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3574/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[It&rsquo;s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there&rsquo;s ever a time when you need the strength, continuity, and support of a healthy brand, it&rsquo;s when there&rsquo;s uncertainty.]]></description>
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