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<title><![CDATA[whitepapers.dmnews.com/Search Marketing/Pay Per Click Marketing]]></title>
<description><![CDATA[Pay Per Click - Advertisers bid on &quot;keywords&quot; that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. These ads are called &quot;sponsored links&quot; or &quot;sponsored ads&quot; and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.]]></description>
<link>http://whitepapers.dmnews.com/search-marketing-solutions/</link>
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<title><![CDATA[Learn how Direct Agents Inc Drove Highly Targeted Traffic to Their Website]]></title>
<link>http://whitepapers.dmnews.com/whitepaper17/</link>
<pubDate>2007-11-28 12:14:01</pubDate>
<description><![CDATA[Based on the principle that not all clicks are equal, IndustryBrains&rsquo; site-specific content targeting solution enables Direct Agents&rsquo; financial and technology direct marketing clients to reach the highest quality audience.]]></description>
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<title><![CDATA[Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper67/</link>
<pubDate>2007-01-31 08:14:33</pubDate>
<description><![CDATA[Two of the most popular methods a  company can use for online marketing are organic search engine optimization and  pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these  methods.]]></description>
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<title><![CDATA[Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot]]></title>
<link>http://whitepapers.dmnews.com/whitepaper185/</link>
<pubDate>2008-09-16 15:22:20</pubDate>
<description><![CDATA[In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.]]></description>
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<title><![CDATA[Analytics Tips: Wrong Keywords May Be Hazardous To Your Health]]></title>
<link>http://whitepapers.dmnews.com/whitepaper186/</link>
<pubDate>2008-09-16 15:20:57</pubDate>
<description><![CDATA[Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.]]></description>
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<title><![CDATA[7 Advanced Steps to Effective Search Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper188/</link>
<pubDate>2007-11-28 12:14:37</pubDate>
<description><![CDATA[If you&rsquo;re a professional engaged in Search Engine Marketing, chances are you&rsquo;re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.]]></description>
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<title><![CDATA[The Brand Lift of Search]]></title>
<link>http://whitepapers.dmnews.com/whitepaper1784/</link>
<pubDate>2008-01-14 08:36:50</pubDate>
<description><![CDATA[More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it&#39;s comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.]]></description>
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<title><![CDATA[Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach]]></title>
<link>http://whitepapers.dmnews.com/whitepaper1823/</link>
<pubDate>2008-08-20 15:57:46</pubDate>
<description><![CDATA[A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.]]></description>
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<title><![CDATA[Leveraging the Right Resources to Fit Your Search Marketing Budget]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2293/</link>
<pubDate>2008-03-24 13:45:14</pubDate>
<description><![CDATA[Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.]]></description>
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<title><![CDATA[Webcast: 5 Tips to Turn Your Website into a Marketing Machine]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2420/</link>
<pubDate>2008-04-22 15:25:18</pubDate>
<description><![CDATA[Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.&nbsp; This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.]]></description>
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<title><![CDATA[SEO vs. PPC - The Final Round]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2833/</link>
<pubDate>2008-09-22 16:48:58</pubDate>
<description><![CDATA[As an online marketer, what keeps you up at night? For a lot of us, it&#39;s the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.]]></description>
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<title><![CDATA[B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2981/</link>
<pubDate>2008-06-26 13:50:17</pubDate>
<description><![CDATA[Learn how to predict your business&#39; success through search marketing and secure the support of upper management with Oneupweb&#39;s white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.]]></description>
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<title><![CDATA[Paid Search: Follow the Money]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2982/</link>
<pubDate>2008-06-26 13:50:42</pubDate>
<description><![CDATA[Paid Search produces results. Learn when, where and how with Oneupweb&#39;s white paper, Paid Search: Follow the Money.]]></description>
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<title><![CDATA[Target Google's Top 10 to Sell Online]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2983/</link>
<pubDate>2008-06-26 13:52:18</pubDate>
<description><![CDATA[Oneupweb&#39;s broad study, Target Google&#39;s Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google&#39;s results and describes even greater sales benefits to being listed on the first page.]]></description>
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<title><![CDATA[Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2984/</link>
<pubDate>2008-06-26 13:51:42</pubDate>
<description><![CDATA[Uncover the social marketing secrets of the hottest holiday products with Oneupweb&#39;s white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.]]></description>
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<title><![CDATA[Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2985/</link>
<pubDate>2008-06-26 13:51:50</pubDate>
<description><![CDATA[Learn from the mistakes and successes of others in part 2 of Oneupweb&#39;s landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.]]></description>
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<title><![CDATA[Search Engine Optimization Survival Guide]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2986/</link>
<pubDate>2008-06-26 13:51:24</pubDate>
<description><![CDATA[Talk the talk of search engine marketing with Oneupweb&#39;s Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.]]></description>
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<title><![CDATA[Why Paid Search Campaigns Often Fall Short of their Volume Targets]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2994/</link>
<pubDate>2008-06-26 16:28:28</pubDate>
<description><![CDATA[One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.&nbsp; However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.]]></description>
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<title><![CDATA[How to Boost Your Earnings Per Click - A Special Report for Publishers and Ad Networks]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2998/</link>
<pubDate>2008-07-29 15:40:30</pubDate>
<description><![CDATA[The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics. ]]></description>
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