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<title><![CDATA[whitepapers.dmnews.com/Emerging Marketing]]></title>
<description><![CDATA[]]></description>
<link>http://whitepapers.dmnews.com/emerging-marketing/</link>
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<title><![CDATA[How to Acquire Satisfied and Loyal Online Customers]]></title>
<link>http://whitepapers.dmnews.com/whitepaper91/</link>
<date>0000-00-00</date>
<description><![CDATA[This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.]]></description>
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<title><![CDATA[Many Products, One Direction]]></title>
<link>http://whitepapers.dmnews.com/whitepaper94/</link>
<date>0000-00-00</date>
<description><![CDATA[Mergers or acquisitions have left most technology companies with a slew of products that are going in different directions. There are five steps you can take to get all products pointed in the same direction.]]></description>
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<title><![CDATA[Strategy & Product Plans: Are the Dots Connected?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper95/</link>
<date>0000-00-00</date>
<description><![CDATA[Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.]]></description>
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<title><![CDATA[The Obvious Answer & the Real Answer]]></title>
<link>http://whitepapers.dmnews.com/whitepaper96/</link>
<date>0000-00-00</date>
<description><![CDATA[During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don&rsquo;t ask often enough is, &quot;Why do you need those features?&quot;]]></description>
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<title><![CDATA[Hiring the Right Product Manager]]></title>
<link>http://whitepapers.dmnews.com/whitepaper101/</link>
<date>0000-00-00</date>
<description><![CDATA[Product management positions are among the toughest to fill in the high technology industry due to the broad range of skills and real-world experiences that make for success in any given environment. A successful product manager in one organization doesn&#39;t necessarily translate to a successful product manager in your organization because the circumstances may be very different.]]></description>
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<title><![CDATA[Product Management: It is a Contact Sport]]></title>
<link>http://whitepapers.dmnews.com/whitepaper104/</link>
<date>0000-00-00</date>
<description><![CDATA[There&#39;s a good reason athletes in contact sports wear protective pads. History of the game has proven where injuries are most likely to occur, hence the placement of the pads. ]]></description>
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<title><![CDATA[Making the Case for a Social Media Strategy]]></title>
<link>http://whitepapers.dmnews.com/whitepaper106/</link>
<date>2008-04-07</date>
<description><![CDATA[Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.<br />]]></description>
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<title><![CDATA[The Changing Face of PR]]></title>
<link>http://whitepapers.dmnews.com/whitepaper107/</link>
<date>2008-04-07</date>
<description><![CDATA[This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.]]></description>
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<title><![CDATA[An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands]]></title>
<link>http://whitepapers.dmnews.com/whitepaper108/</link>
<date>2008-04-07</date>
<description><![CDATA[The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company&rsquo;s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.]]></description>
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<title><![CDATA[Case Studies for Aggressive Online Behavior Aimed at Large Corporations]]></title>
<link>http://whitepapers.dmnews.com/whitepaper109/</link>
<date>2008-04-07</date>
<description><![CDATA[This new study by Harvard&#39;s Berkman Center for Internet &amp; Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald&rsquo;s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.]]></description>
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<title><![CDATA[Online. Offline. Are They Working In-Line?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper128/</link>
<date>2007-05-07</date>
<description><![CDATA[In October 2006, Alterian conducted its 4th Annual Survey which considered the attitudes and opinions of 540 marketers and marketing services. Alterian&rsquo;s Annual Survey&rsquo;s focus was on the relationship between online and offline marketing activity, and exploring the benefits of, and barriers to, integrating digital and more traditional marketing.]]></description>
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<title><![CDATA[How to Take Control of Database Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper132/</link>
<date>2007-05-07</date>
<description><![CDATA[So if you&rsquo;re a marketer, leave SQL to IT and claim the upper hand when it comes to database marketing. Here are a few tips on how to take control.]]></description>
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<title><![CDATA[The Three Thorns of B2B Database Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper135/</link>
<date>2007-05-07</date>
<description><![CDATA[The goal of this white paper is to go beyond just the standard technology and provide in-depth information on 2 additional critical companions to technology &ndash; data and measurement &ndash; that must be integrated to achieve maximum results in B2B database marketing. <br />]]></description>
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<title><![CDATA[Mobile Marketing Guide: Using Handsets to Drive Sales]]></title>
<link>http://whitepapers.dmnews.com/whitepaper169/</link>
<date>0000-00-00</date>
<description><![CDATA[The mobile marketing channel offers direct access to consumers, instant and measurable market feedback, ongoing relationships with customers, and the ability to tap impulse buying. Mobile phones offer more powerful targeting, interactivity and personalization capabilities than the Internet. ]]></description>
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<title><![CDATA[Customer Marketing and Retention Through the Mobile Phone]]></title>
<link>http://whitepapers.dmnews.com/whitepaper170/</link>
<date>2007-05-30</date>
<description><![CDATA[Download this presentation to understand the benefits of executing a mobile marketing campaign, and the best practices for mobile campaign optimization.]]></description>
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<title><![CDATA[Online Research Panels: A New Tool for Maximizing Customer Insight]]></title>
<link>http://whitepapers.dmnews.com/whitepaper172/</link>
<date>2007-06-08</date>
<description><![CDATA[Panels are progressively bridging the gap between a population reluctant to cooperate with telephone surveys, and organizations that, more than ever, need to know about the perceptions and attitudes of consumers, members and citizens.]]></description>
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<title><![CDATA[Pharmaceutical Social Media Marketing: Risks and Regulatory Issues]]></title>
<link>http://whitepapers.dmnews.com/whitepaper207/</link>
<date>2008-04-07</date>
<description><![CDATA[The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.]]></description>
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<title><![CDATA[Automated Uplift: Welcome to the Future of Web Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper1481/</link>
<date>2007-11-27</date>
<description><![CDATA[Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.]]></description>
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<title><![CDATA[SMS or Die:  What Email Marketers Need To Know About Text Message Campaigning]]></title>
<link>http://whitepapers.dmnews.com/whitepaper1506/</link>
<date>0000-00-00</date>
<description><![CDATA[Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm&#39;s new white paper, &quot;SMS Or Die,&quot; explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.]]></description>
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<title><![CDATA[The Dawn of a New Industry: Internet Video Production and Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper1824/</link>
<date>2008-08-20</date>
<description><![CDATA[Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
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<title><![CDATA[Video Presentation: The Dawn of a New Industry]]></title>
<link>http://whitepapers.dmnews.com/whitepaper1995/</link>
<date>2008-08-20</date>
<description><![CDATA[Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
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<title><![CDATA[Big Opportunity in 2008: Prospering In Hard Times Through Customer Insights]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2066/</link>
<date>2008-02-18</date>
<description><![CDATA[To paraphrase an old saying, &ldquo;When the going gets tough, retailers start slashing operational costs.&rdquo;&nbsp; Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.&nbsp; All businesses have felt the impact of today&rsquo;s volatile economy.&nbsp; Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today&rsquo;s market. <br />]]></description>
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<title><![CDATA[Keeping the Event in Event Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2067/</link>
<date>2008-02-18</date>
<description><![CDATA[In today&rsquo;s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.]]></description>
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<title><![CDATA[Modular Media Technologies: RSS, Widgets or Vortexes]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2107/</link>
<date>2008-02-27</date>
<description><![CDATA[This whitepaper is intended for the marketing or advertising professional who has heard about &ldquo;modular media technologies&rdquo; (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. ]]></description>
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<title><![CDATA[Modular Media For Sports Marketers]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2108/</link>
<date>2008-02-27</date>
<description><![CDATA[This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about &ldquo;modular media technologies&rdquo; (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your sports brand.]]></description>
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<title><![CDATA[Modular Media For Entertainment Marketers]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2109/</link>
<date>2008-02-27</date>
<description><![CDATA[This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have heard about &ldquo;modular media technologies&rdquo; (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your entertainment brand.]]></description>
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<title><![CDATA[Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2114/</link>
<date>2008-02-29</date>
<description><![CDATA[This white paper has been written for executives at media publishing and content companies interested in learning about the exploding &ldquo;non-streamed&rdquo; or portable video market and finding out about best practices for driving revenue through advertising in this medium.]]></description>
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<title><![CDATA[Trends in Adopting Web 2.0 for the Enterprise]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2286/</link>
<date>0000-00-00</date>
<description><![CDATA[Interested in learning about current trends in Web 2.0? In Awareness&#39; survey, they report data on the adoption of Web 2.0 technologies as well as the future of social media initiatives within enterprise-size organizations.]]></description>
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<title><![CDATA[The CMO's Strategic Agenda Benchmark Report]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2313/</link>
<date>0000-00-00</date>
<description><![CDATA[Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult&nbsp; This report provides a blueprint of what best-in-class CMO&#39;s (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.]]></description>
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<title><![CDATA[Do You Need Integrated Marketing?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2314/</link>
<date>2008-09-03</date>
<description><![CDATA[Today&rsquo;s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an &ldquo;Integrated Marketing&rdquo; strategy leverages technology and process change management that can dramatically improve your Marketing ROI.]]></description>
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<title><![CDATA[Integrated Sales and Marketing for Consumer Products Companies]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2315/</link>
<date>2008-09-03</date>
<description><![CDATA[Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing approach.]]></description>
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<title><![CDATA[Hitwise UK Lifestyle Group Report: Symbols of Success]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2370/</link>
<date>0000-00-00</date>
<description><![CDATA[This report explores opportunities to engage the most affluent Mosaic Lifestyle Group, Symbols of Success.]]></description>
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<title><![CDATA[Hitwise U.S. Research Note: Comparison Shopping Tools]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2371/</link>
<date>2008-04-04</date>
<description><![CDATA[This Research note features insights into what&rsquo;s happening this season among these increasingly popular shopping tools.]]></description>
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<title><![CDATA[Hitwise U.S. Research Note: Measuring Web 2.0 Consumer Participation]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2373/</link>
<date>0000-00-00</date>
<description><![CDATA[This research note covers what the top web 2.0 websites are, and describes how over 10 million U.S. Internet users interact with these new technologies. <br />]]></description>
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<title><![CDATA[Hitwise U.S. Social Networking Report: Driving Opportunities Through Participatory Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2377/</link>
<date>0000-00-00</date>
<description><![CDATA[This White Paper by Hitwise U.S. looks at the key social networking learnings from 2007 and the trends that are most likely to play out in 2008.]]></description>
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<title><![CDATA[Social Media Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2426/</link>
<date>2008-04-22</date>
<description><![CDATA[Learn how to harness the power of the social mediasphere - facebook, digg, del.icio.us, reddit, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field.]]></description>
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<title><![CDATA[The Ultimate Wisdom of Crowds Platform]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2476/</link>
<date>2008-05-09</date>
<description><![CDATA[This white paper proposes the ultimate platform to harness the wisdom of crowds &ndash; the collective opinion of people which is often better than the opinion of a single expert.&nbsp; The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks.&nbsp; It then takes an inventory of current solutions and points out their limitations.&nbsp; It also proposes some future developments.]]></description>
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<title><![CDATA[Viral Marketing Best Practices]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2477/</link>
<date>2008-05-09</date>
<description><![CDATA[This white paper proposes 10 best practices to design, launch, measure, and manage viral marketing campaigns. The emphasis is put on a tool that can automatize the process and use Social Networking Analysis (SNA) to identify key players in a social network willing and capable of spreading the word around. ]]></description>
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<title><![CDATA[Fundamentals of Mobile Marketing]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2559/</link>
<date>2008-04-30</date>
<description><![CDATA[This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.]]></description>
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<title><![CDATA[Fundamentals of Marketing Through Games]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2578/</link>
<date>2008-05-05</date>
<description><![CDATA[This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.]]></description>
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<title><![CDATA[Social Media Marketing as Part of an Integrated Marketing Strategy]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2591/</link>
<date>2008-07-07</date>
<description><![CDATA[With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.]]></description>
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<title><![CDATA[The First Step in a Successful Mobile Banking Strategy]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2680/</link>
<date>0000-00-00</date>
<description><![CDATA[This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.]]></description>
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<title><![CDATA[Real Time Information Delivery To Any Location Worldwide]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2681/</link>
<date>0000-00-00</date>
<description><![CDATA[To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.]]></description>
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<title><![CDATA[Customer Centric Messaging - What You Need To Know]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2682/</link>
<date>0000-00-00</date>
<description><![CDATA[In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.&nbsp; Read this case study to learn more.]]></description>
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<title><![CDATA[Mobile Marketing – Unlocking a Powerful Tool]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2684/</link>
<date>0000-00-00</date>
<description><![CDATA[Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone&rsquo;s success lies not just in its simplicity, but also in its adaptability.&nbsp; Download this white paper to learn more. <br />]]></description>
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<title><![CDATA[Corporate Blogging and Email Marketing: Why They Work Together]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2893/</link>
<date>2008-08-28</date>
<description><![CDATA[Blogs are an ideal marketing tool to help you found in the search engines and generate demand. Email marketing is the ideal way to facilitate and sustain relationships with your prospects and customers. Find out how these dynamic, online tools work together.]]></description>
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<title><![CDATA[Demand Generation Through Corporate Blogging: What is Blogging's Role in SEO & Social Networking?]]></title>
<link>http://whitepapers.dmnews.com/whitepaper2894/</link>
<date>2008-08-28</date>
<description><![CDATA[Two significant online trends are directly impacting the present and future of Business-to-Business Marketing. Learn how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.]]></description>
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<title><![CDATA[A Look at Retailers' Perceptions of the Importance of User-Generated Content]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3069/</link>
<date>2008-07-09</date>
<description><![CDATA[A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers&rsquo; concerns and how they feel reviews will impact their business.]]></description>
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<title><![CDATA[Boosting Natural Search Traffic Using Ratings and Reviews]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3070/</link>
<date>2008-07-09</date>
<description><![CDATA[Driving traffic from natural search is increasingly competitive and expensive. Online market&shy;ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.]]></description>
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<title><![CDATA[Customer Loyalty and Engagement: How Customer-Generated Content Can Impact Financial Services]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3071/</link>
<date>2008-07-09</date>
<description><![CDATA[The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients.]]></description>
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<title><![CDATA[Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3072/</link>
<date>2008-07-09</date>
<description><![CDATA[User-generated content &ndash; defined as information generated not by a business or media outlet, but by a user of such online assets &ndash; drives Web 2.0. When businesses enable customers &ndash; or users &ndash; to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.]]></description>
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<title><![CDATA[Altruism Drives User-Generated Content, Study with Keller Fay, November 2007]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3073/</link>
<date>2008-07-09</date>
<description><![CDATA[Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.]]></description>
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<title><![CDATA[Online Consumer Opinions/Use of User Generated Content in the UK, study with JupiterResearch, Jan.08]]></title>
<link>http://whitepapers.dmnews.com/whitepaper3074/</link>
<date>2008-07-09</date>
<description><![CDATA[This unbiased study found that most UK online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews. ]]></description>
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