Whitepapers - DMNews
Search the Library
 
Home >

Website Development

>

Conversion Testing

Conversion Testing is the science and art of enhancing a visitor's online experience with an advertiser's offering when they visit a web site or see an online ad - with the goal of transforming the visitor into a customer.  It compares historical conversion rates with adjustments made to a website to increase the conversion rate.

Results 1 - 25 of 39 matches Sort Results By : Published Date | Title | Company name
13 Reasons Sales Reps Love Salesforce CRM
By : Salesforce.com Published Date: Oct 22, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
Download Now
Salesforce.com
8 Great Tips for Smart Media Measurement in today's economy
By : VMS Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
Download Now
VMS
8 Quick Steps to Double B2B Conversions
By : Pardot Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Download Now
Pardot
Accelerating Online Business Insights
By : Quantivo Corporation Published Date: Jul 13, 2009
Simple web traffic volume and conversion metrics are no longer good enough.  You need to know what visitors are doing on your website and how to react NOW. Learn how you can find monetizable insights in your web analytics data and how you can make data-driven decisions that quickly impact revenue, traffic, and stickiness.  Understand why your current analytics system isn’t suited to online data analysis, why time is your enemy like never before, and why “train-of-though” analysis is critical to your online business success.
Download Now
Quantivo Corporation
B2B Online Marketing Guide: 5 Critical Steps
By : Omniture Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
Download Now
Omniture
Behavioral Targeting: Manifestation of Accountability
By : [x+1] Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
Download Now
[x+1]
Buying and Using Marketing Automation Systems
By : Marketo Published Date: Aug 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Download Now
Marketo
Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline
By : Bulldog Solutions Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
Download Now
Bulldog Solutions
Conversions: The Only Real Way to Measure Success for Acquisition Email
By : AcquireWeb Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Download Now
AcquireWeb
Customer Acquisition Self-Audit Guide
By : Lyris Published Date: Sep 17, 2008
How can you acquire new customers when people are spending less in today’s slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. A step-by-step self-audit of your current customer acquisition programs can help get the sales you need. Download the free customer acquisition self-audit guide now.
Download Now
Lyris
Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas
By : Bulldog Solutions Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
Download Now
Bulldog Solutions
Do You Need Integrated Marketing?
By : SAP America, Inc. Published Date: Aug 21, 2009
Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
Download Now
SAP America, Inc.
Energize B2B Marketing with Customer Behavior Analytics
By : Quantivo Corporation Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
Download Now
Quantivo Corporation
Executives in a Career Transition- A Resource to Finding a Business Franchise
By : MatchPoint Published Date: Oct 20, 2009
Executives use MatchPoint because they want to transition from the workforce into business ownership. MatchPoint Network offers it's complimentary services of providing expert guidance through the process of finding the right franchise business for you. Owning their own business allows executives to make their own choices and stay in control of their own future.
Download Now
MatchPoint
Exploiting Behavioral Analytics Throughout Internet Sites
By : Quantivo Corporation Published Date: Jul 13, 2009
Learn how you can get new website visitors, keep current traffic, and grow online ad and transaction revenues with behavioral analytics.  Read case studies detailing how content and e‐commerce sites are leveraging behavioral analytics to drive monetization, and how behavioral analytics supercharges your web analytics data. Learn more today!
Download Now
Quantivo Corporation
How to Acquire Satisfied and Loyal Online Customers
By : ForeSee Results Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Download Now
ForeSee Results
How To Convert More Website Visitors To Leads With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
Download Now
HubSpot, Inc.
How to Drive Sales and Improve the User Experience Using Interactive Conversation
By : Jellyvision Inc. Published Date: Mar 23, 2009
When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
Download Now
Jellyvision Inc.
How To Get Found On Google With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.
Download Now
HubSpot, Inc.
How to Manage Brand in Social Media Using HubSpot
By : HubSpot, Inc. Published Date: Oct 09, 2009
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
Download Now
HubSpot, Inc.
How to Use Social Media for Lead Generation Webinar
By : HubSpot, Inc. Published Date: Oct 12, 2009
This webinar shows why you need social media and how to use social media to build traffic and convert more leads.
Download Now
HubSpot, Inc.
Increasing Revenues by Optimizing Emailing Practices with Online Buyers
By : WhatCounts Published Date: Oct 26, 2009
Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.
Download Now
WhatCounts
Lead Generation Webinar-on-Demand - Lead Generation for the Complex Sale
By : eMedia Published Date: Oct 27, 2009
You can probably name a number of ways to generate leads for your organization. Here's the catch - some produce high-quality, high-value opportunities and some are just dead ends. In this economy no single tactic is going get the job done, particularly in a complex sale.
Download Now
eMedia
Left and Right Brain Marketing
By : [x+1] Published Date: Jan 24, 2007
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
Download Now
[x+1]
ListGrabber: Tool to Capture Contact Lists/Leads from free lead sources on the Internet
By : eGrabber Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
Download Now
eGrabber
 
Results 1 - 25 of 39 matches Sort Results By : Published Date | Title | Company name
Home >

Website Development

>

Conversion Testing

<< Start < Previous 1 2 Next > End >>

More Website Development Topics
Usability, Website Navigation, Landing Pages, Google Adsense, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting
SUBSCRIBE FORM
Receive an email alert whenever new research is added into:
Conversion Testing
Enter your email below:

RELATED TOPICS
A/B Testing
16 Documents
Behavioral Ad Networks
6 Documents
Bid Management
2 Documents
CPM Ad Networks
9 Documents
Conversion Analysis
73 Documents
Deliverability
73 Documents
E-Commerce Software
50 Documents
Email Marketing
106 Documents
Google Adsense
2 Documents
Keyword Research Tools
22 Documents
Landing Pages
17 Documents
Lead Generation
89 Documents
Multivariate And Taguchi Method
5 Documents
Newsletter Design
62 Documents
PPC Ad Networks
19 Documents
Pay Per Click Marketing
34 Documents
Persuasive Architecture
24 Documents
Search Engine Optimization
48 Documents
Search Marketing
105 Documents
Usability
24 Documents
User-Centered Design
40 Documents
Webforms
7 Documents
Website Analytics
70 Documents

Search the Library
White Papers powered by
   Conversion Testing buyers guide
   Learn about White Paper Lead Generation opportunities

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions