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Results 1 - 25 of 37 matches |
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4 Reasons You Need a B2B Specific Email Solution |
| By : Pardot |
Published Date: Apr 29, 2009 |
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B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
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7 Ways to Optimize Marketing Projects - Use Customizable Web-Based Software to Your Advantage |
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No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
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Application Brief: Localize Your Advertising and Web Content |
| By : Quova |
Published Date: Oct 27, 2008 |
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Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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Behavioral Targeting: Manifestation of Accountability |
| By : [x+1] |
Published Date: Jan 24, 2007 |
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Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
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Bringing Humanity Back to the Web |
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Can Speaking Avatars Help Your Website? |
| By : SitePal |
Published Date: Jul 02, 2007 |
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Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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Creating an Email Marketing Plan |
| By : Bronto |
Published Date: Mar 10, 2009 |
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Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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Driving A Single View of The Customer |
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The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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eCommerce 3.0: How eCommerce Becomes a Uniquely Great Experience |
| By : Scene7 |
Published Date: Feb 05, 2007 |
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This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
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How Does Your Marketing Fit in the Customer Lifecycle? |
| By : eROI |
Published Date: Jan 23, 2007 |
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Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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How to Attract & Retain Customers with Content |
| By : Junta42 |
Published Date: Aug 20, 2009 |
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This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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How to Drive Sales and Improve the User Experience Using Interactive Conversation |
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When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
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Increasing Email Deliverability: Getting Email to the Inbox |
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Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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Increasing Revenue with Micro-Targeted Product Recommendations |
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Assure your online store not only survives but thrives in these challenging economic times. Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider. Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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Join the Content Marketing Revolution: 20 Essential Tips |
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What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.
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Results 1 - 25 of 37 matches |
Sort Results By : Published Date | Title | Company name |
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