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Results 1 - 25 of 33 matches |
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4 Reasons You Need a B2B Specific Email Solution |
| By : Pardot |
Published Date: Feb 03, 2009 |
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B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
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7 Ways to Optimize Marketing Projects - Use Customizable Web-Based Software to Your Advantage |
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No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
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Application Brief: Localize Your Advertising and Web Content |
| By : Quova |
Published Date: Jan 10, 2008 |
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Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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Behavioral Targeting: Manifestation of Accountability |
| By : [x+1] |
Published Date: May 01, 2006 |
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Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
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Bringing Humanity Back to the Web |
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Can Speaking Avatars Help Your Website? |
| By : SitePal |
Published Date: Jun 25, 2007 |
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Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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Creating an Email Marketing Plan |
| By : Bronto |
Published Date: Nov 03, 2008 |
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Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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Driving A Single View of The Customer |
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The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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Driving ROI Through Email Relevance |
| By : Applix |
Published Date: Jan 24, 2008 |
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This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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eCommerce 3.0: How eCommerce Becomes a Uniquely Great Experience |
| By : Scene7 |
Published Date: Jan 10, 2007 |
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This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
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Five Steps to Achieving Precise Customer Targeting Online |
| By : IDFocus |
Published Date: May 01, 2006 |
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Today, the online customer touch point is the life's blood for the bulk of consumer-focused companies. In order to maximize a site's performance, it is imperative that the most robust, consumer-centric analytics be applied to the site to ensure the optimal experience for existing customers, as well as prospective ones. Read more about effective targeting now.
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How Does Your Marketing Fit in the Customer Lifecycle? |
| By : eROI |
Published Date: Oct 01, 2006 |
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Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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How to Drive Sales and Improve the User Experience Using Interactive Conversation |
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When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
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Increasing Email Deliverability: Getting Email to the Inbox |
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Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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Increasing Revenue with Micro-Targeted Product Recommendations |
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Assure your online store not only survives but thrives in these challenging economic times. Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider. Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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Join the Content Marketing Revolution: 20 Essential Tips |
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What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.
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More than a Financial Requirement |
| By : Aprimo |
Published Date: Jul 27, 2007 |
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Aprimo manages the financial aspects of your marketing process and captures information about each marketing project, which facilitates Sarbanes-Oxley compliance. It puts into place detailed procedures to manage access rights, to create and document business rules that apply to marketing projects and to ensure appropriate review and approval.
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NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold, Cut Costs |
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In this case study, you'll learn how the Clickability SaaS Content-Management Platform enabled NetApp to roll out 16 global, multi-lingual websites in less than 90 days, and dramatically expand the number of worldwide employees who can update content. With Clickability, NetApp saved a "staggering amount of money" by cutting content management costs, while at the same time enjoying skyrocketing traffic and lead numbers, and over-delivering on business goals.
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Results 1 - 25 of 33 matches |
Sort Results By : Published Date | Title | Company name |
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