 |
|
Results 1 - 25 of 61 matches |
Sort Results By : Published Date | Title | Company name |
|
|
'Be First In Mind' |
|
|
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
Download Now
|
 |
|
|
|
|
|
10 White Paper Marketing Tips by Larry Chase |
| By : eMedia |
Published Date: Sep 19, 2008 |
|
White papers are one of the most popular and productive tools for Information Technology marketers to generate B2B sales leads. emedia is proud to offer 10 White Paper Marketing Tips—a white paper on white papers from Larry Chase. Larry has published Web Digest for Marketers since 1994; he has truly pioneered techniques that work well for B2B Lead Generation. Learn more today!
Download Now
|
 |
|
|
|
4 Reasons You Need a B2B Specific Email Solution |
| By : Pardot |
Published Date: Feb 03, 2009 |
|
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
Download Now
|
 |
|
|
|
5 Steps to Double Your Web Marketing Value |
| By : Pardot |
Published Date: Mar 11, 2008 |
|
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
Download Now
|
|
|
|
|
8 Quick Steps to Double B2B Conversions |
| By : Pardot |
Published Date: Feb 25, 2009 |
|
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Download Now
|
|
|
|
|
|
|
B-to-B Lead Generation Insights from MarketingSherpa |
| By : Marketo |
Published Date: Jul 31, 2008 |
|
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.
Download Now
|
 |
|
|
|
B2B Online Marketing Guide: 5 Critical Steps |
| By : Omniture |
Published Date: Oct 20, 2006 |
|
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
Download Now
|
 |
|
|
|
|
|
|
|
Bringing Humanity Back to the Web |
|
|
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Download Now
|
 |
|
|
|
Building Instant Networks to Grow Your Media Business |
|
|
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Download Now
|
 |
|
|
|
Buying and Using Marketing Automation Systems |
| By : Marketo |
Published Date: Aug 25, 2008 |
|
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more. Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Download Now
|
|
|
|
|
Closing the Marketing Credibility Gap |
| By : Aprimo |
Published Date: Feb 01, 2008 |
|
Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
Download Now
|
 |
|
|
|
Delivering the Advantages of SOA to Marketing |
| By : Aprimo |
Published Date: Jun 26, 2008 |
|
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
Download Now
|
|
|
|
|
Driving A Single View of The Customer |
|
|
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
Download Now
|
 |
|
|
|
Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen |
|
|
This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
Download Now
|
 |
|
|
|
|
|
Evaluating Evaluations: Creating the Mission-Driven Scorecard |
|
|
Over half of all contact centers use some type of grading form or scorecard to evaluate call handling and the customer interaction skills of agents. These evaluations help supervisors coach agents to perform his or her duties more efficiently and more effectively. The white paper "Evaluating Evaluations" explores ways to create and implement effective agent audits.
Download Now
|
 |
|
|
|
Forget the ABC's of Lead Scoring |
|
|
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
Download Now
|
|
|
|
|
|
|
Holy Grail Integrated Marketing White Paper |
| By : Lyris |
Published Date: Aug 05, 2008 |
|
Are you wasting time with complex and costly online marketing campaigns? Save your sanity with a fully-integrated marketing solution, like Lyris HQ. This white paper outlines the benefits of an integrated approach, and the specific steps you can take to achieve meaningful insight and results right away. Download the free integrated marketing white paper now.
Download Now
|
 |
|
|
|
Hosted CRM - Comparison Guide |
|
|
Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
Download Now
|
 |
|
|
|
How Roxy's "style squad" helps keep their brand ahead of the game |
|
|
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 61 matches |
Sort Results By : Published Date | Title | Company name |
RSS
