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Landing Page - The specific Web page that a visitor ultimately reaches after clicking a search engine listing is the landing page. Marketers attempt to improve conversion rates by testing various landing-page creative—which encompasses the entire user experience, including navigation, layout and copy.

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5 Secrets to Increase Website Traffic

By : VisiStat

Published Date: Apr 03, 2006

This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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B-to-B Lead Generation Insights from MarketingSherpa

By : Marketo

Published Date: Jul 31, 2008

In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.
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Can Speaking Avatars Help Your Website?

By : SitePal

Published Date: Jun 25, 2007

Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!

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Case Study: Continental Warranty

By : magnify360

Published Date: Apr 24, 2008

The primary objective of Continental Warranty’s existing search advertising efforts was to generate leads by offering free auto warranty quotes on its landing page. By the Spring of 2007 however, Continental Warranty had hit a plateau in the lead capture rate of its paid search campaigns. At the time, the company was averaging 700 web leads per week from 20,000 keyword phrases and was facing serious difficulties increasing its lead volume.
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Overcoming Three Challenges Facing the Direct Marketer

By : Offermatica

Published Date: Oct 11, 2006

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.

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Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach

By : Fathom SEO.

Published Date: May 02, 2007

A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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