Home >
> Landing Pages |
 |
|
|
Landing Page - The specific Web page that a visitor ultimately reaches after clicking a search engine listing is the landing page. Marketers attempt to improve conversion rates by testing various landing-page creative—which encompasses the entire user experience, including navigation, layout and copy.
|
 |
|
Results 1 - 17 of 17 matches |
Sort Results By : Published Date | Title | Company name |
|
|
'Be First In Mind' |
|
|
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
Download Now
|
 |
|
|
|
|
|
8 Quick Steps to Double B2B Conversions |
| By : Pardot |
Published Date: Apr 29, 2009 |
|
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Download Now
|
 |
|
|
|
|
|
B-to-B Lead Generation Insights from MarketingSherpa |
| By : Marketo |
Published Date: Aug 25, 2008 |
|
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.
Download Now
|
 |
|
|
|
Can Speaking Avatars Help Your Website? |
| By : SitePal |
Published Date: Jul 02, 2007 |
|
Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
Download Now
|
 |
|
|
|
Forget the ABC's of Lead Scoring |
|
|
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
Download Now
|
|
|
|
|
How to Do a Website Redesign for Lead Generation and Marketing Results |
|
|
A business' website is probably their most important asset, and year-round companies are embarking on website redesign projects to "improve" their websites. However, in order to get the most out of a website redesign, companies must construct their website in the context of a larger internet marketing strategy. View this free video presentation to learn how to do a website redesign to maximize your marketing and lead generation results.
Download Now
|
 |
|
|
|
How to Drive Sales and Improve the User Experience Using Interactive Conversation |
|
|
When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
Download Now
|
 |
|
|
|
Join the Content Marketing Revolution: 20 Essential Tips |
|
|
What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.
Download Now
|
 |
|
|
|
Lead Life Cycle Optimization: 2008 Analysis |
|
|
80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs... Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
Download Now
|
|
|
|
|
|
|
|
|
Managed Email Marketing: Using an Outside Agency for Successful Email Campaigns |
|
|
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
Download Now
|
 |
|
|
|
NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold, Cut Costs |
|
|
In this case study, you'll learn how the Clickability SaaS Content-Management Platform enabled NetApp to roll out 16 global, multi-lingual websites in less than 90 days, and dramatically expand the number of worldwide employees who can update content. With Clickability, NetApp saved a "staggering amount of money" by cutting content management costs, while at the same time enjoying skyrocketing traffic and lead numbers, and over-delivering on business goals.
Download Now
|
 |
|
|
|
Overcoming Three Challenges Facing the Direct Marketer |
|
|
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Download Now
|
 |
|
|
|
|
| |
|
|
|
Results 1 - 17 of 17 matches |
Sort Results By : Published Date | Title | Company name |
|
|
<< Start < Previous 1 Next > End >>
|
More Website Development Topics |
|
Usability, Website Navigation, Landing Pages, Google Adsense, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting |
|
 |
|
RSS
