 |
|
Results 1 - 25 of 73 matches |
Sort Results By : Published Date | Title | Company name |
|
|
|
|
5 Steps to Double Your Web Marketing Value |
| By : Pardot |
Published Date: Apr 29, 2009 |
|
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
Download Now
|
 |
|
|
|
5 Steps to Effective Web Measurement |
| By : Omniture |
Published Date: Jun 27, 2007 |
|
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
Download Now
|
 |
|
|
|
|
|
8 Quick Steps to Double B2B Conversions |
| By : Pardot |
Published Date: Apr 29, 2009 |
|
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Download Now
|
|
|
|
|
Accelerating Online Business Insights |
|
|
Simple web traffic volume and conversion metrics are no longer good enough. You need to know what visitors are doing on your website and how to react NOW. Learn how you can find monetizable insights in your web analytics data and how you can make data-driven decisions that quickly impact revenue, traffic, and stickiness. Understand why your current analytics system isn’t suited to online data analysis, why time is your enemy like never before, and why “train-of-though” analysis is critical to your online business success.
Download Now
|
 |
|
|
|
Action Guide to Lead Management Success |
|
|
Want to squeeze more out of your existing leads? This report is a primer for marketers to increase sales conversions at a lower cost. Learn how to send higher quality leads to the sales team, nurture leads that have the potential for future purchase, and recycle inactive sales leads.In today’s challenging business climate, companies are looking to fully exploit their existing leads database. To succeed, marketers must focus on lead management fundamentals that increase sales conversions with fewer resources.
Download Now
|
 |
|
|
|
|
|
|
|
|
|
B2B Online Marketing Guide: 5 Critical Steps |
| By : Omniture |
Published Date: Jun 27, 2007 |
|
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
Download Now
|
|
|
|
|
|
|
Behavioral Targeting: Manifestation of Accountability |
| By : [x+1] |
Published Date: Jan 24, 2007 |
|
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
Download Now
|
![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
|
|
|
|
|
Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior |
|
|
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
Download Now
|
 |
|
|
|
|
|
Can Speaking Avatars Help Your Website? |
| By : SitePal |
Published Date: Jul 02, 2007 |
|
Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
Download Now
|
 |
|
|
|
ConocoPhillips: Electronic News You Can Use |
|
|
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
Download Now
|
 |
|
|
|
|
|
Conversions: The Only Real Way to Measure Success for Acquisition Email |
|
|
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Download Now
|
 |
|
|
|
Creating Intelligent Client Interactions |
|
|
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
Download Now
|
 |
|
|
|
Customer Acquisition Self-Audit Guide |
| By : Lyris |
Published Date: Sep 17, 2008 |
|
How can you acquire new customers when people are spending less in today’s slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. A step-by-step self-audit of your current customer acquisition programs can help get the sales you need. Download the free customer acquisition self-audit guide now.
Download Now
|
 |
|
|
|
Data Collection Strategies for Lifecycle Messaging |
|
|
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
Download Now
|
 |
|
|
|
Denison University: Email Marketing Delivers ROI for College Fund Raising |
|
|
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
Download Now
|
 |
|
|
|
Drive Down Marketing Costs as a Percentage of Revenue |
|
|
Philips Healthcare is one of the world's leading healthcare companies with an in-house marketing communications organization of 100 employees spread across the Americas, Europe and Asia. Learn how Philips Healthcare was able to provide their marketing group with greater financial transparency, improved accountability, and better productivity, ultimately driving down marketing costs as a percentage of revenue.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 73 matches |
Sort Results By : Published Date | Title | Company name |
RSS
